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Too Busy to Do Good Work32:25 with Marta Turek
Don't let your work suffer from being busy. Instead, let Marta show you the tactics to clean up your PPC processes to finally get more strategic.
[MUSIC] 0:00 Okay, so you go to work every day. 0:07 You put in your 8 to 12 hours. 0:11 You're working hard. 0:13 But are you doing really meaningful work? 0:15 As knowledge workers, 0:20 we should be creating, innovating, challenging best practices. 0:22 Challenging the status quo, defining new best practices. 0:27 But are we really doing that? 0:31 Or has the knowledge worker today become the modern line worker? 0:34 Have you asked yourself that question and here's why you should. 0:39 The Economist Intelligence Unit conducted a study this year in which 0:44 they surveyed 478 high level marketing executives from around the world. 0:49 They also conducted interviews with high level CMOs. 0:55 And the consensus was clear. 0:59 80% of CMOs say that they need to restructure the marketing 1:00 function to better support their business. 1:05 So as marketers, what that means, 1:10 is that you can either ride the wave or be crushed by the wave. 1:13 So what's changed? 1:19 Well, in short, everything. 1:20 The first element is actually a really positive one, in that for the first time, 1:24 marketing is being seen as a revenue driver on the P and 1:28 L statement versus a cost. 1:33 But what that means, 1:36 is that marketers increasingly have a lot more responsibility. 1:37 We're responsible for the entire customer experience. 1:42 Right from initial awareness through to loyalty through to advocacy. 1:46 We're responsible for customer engagement. 1:51 What does customer engagement mean? 1:53 It means that customers are repeat purchasing our product, 1:56 they are involved with the product and they're loyal to what we're offering them. 2:00 And increasingly we need to be offering our marketing 2:06 message via multiple channels. 2:11 In the past, 2:14 the buzzword was mutlichannel, now that buzzword is omnichannel. 2:15 And all of that means that, as marketers, we need to grasp new technologies. 2:19 We need to understand data. 2:24 We need to understand marketing operations. 2:26 And we need to, within all of those tactics, 2:28 be able to understand and grasp the bigger picture. 2:32 But we're overwhelmed. 2:38 In our day today, we're really running that hamster race, and we don't have time 2:39 to develop these new skills, especially when every single day look like this. 2:46 On average, we experience one interruption every eight minutes, 2:52 which equates to seven interruptions an hour. 2:57 You do the math, that takes you to 50 to 60 interruptions every day. 3:00 Assume that the average interruption takes five minutes, and 3:06 then you're looking at wasting roughly 50% of your average workday. 3:10 Furthermore, assume that 80% of those interruptions offer little or no value. 3:14 You're looking at three hours of wasted time in the day. 3:21 So, we know that the expectations of us as marketers are growing. 3:25 We know that there is a widened skills gap. 3:32 So, what are we going to do about that? 3:35 Well, we need a formula for success. 3:38 So that's what I'm going to be speaking to you about today. 3:42 We're going to dissect our workday, and we're going to focus on the tactics that 3:45 can make us more effective in the granular day to day grind of what we do. 3:50 So this is where we're going to start. 3:56 We're going to start habits. 3:58 So conventional wisdom has it that it takes 21 days to develop a new habit. 4:00 Now, what is a habit? 4:05 The definition really of a habit is that, it is a decision 4:07 that was once conscious that has now become unconscious. 4:13 And that is our goal. 4:19 Is that, we want to be making tiny, specific changes 4:21 in our daily work habits, so that we can become more effective. 4:26 So that we can have more time to think, and to create, and to innovate. 4:31 And by applying these tiny, specific habits every day and 4:38 staying committed to that process, that is where you're going develop 4:42 your individual competitive advantage, competitive advantage for your business. 4:47 So let's talk about how we're going to do that. 4:52 We're going to define a process for 4:55 these steps that we're going to take to become more effective. 4:56 And this is what it looks like. 5:00 So over 21 days, we are going integrate 21 new 5:02 tactics that we want to develop into habits. 5:07 Now I come from agency, I work in the PPC environment. 5:14 So, you'll see that many of the examples I talk about are going to be related 5:17 to PPC but you're going to be able to apply them to your marketing function. 5:22 So on Day 1, 5:27 we're going to introduce tactic number one that we want to become Habit 1. 5:28 On Day 2, we're going to integrate a second tactic. 5:34 And then on Day 2, we're going to be focusing on 5:39 implementing both tactic number one and tactic number two. 5:42 On Day 3, we're going to introduce the third tactic and so forth. 5:46 So by 21 days, you will have introduced 21 new tactics 5:51 that are going to make you more effective in your day to day. 5:56 And the goal is that by Day 21, the first tactic will then become Habit 1. 6:02 By Day 22, the second tactic will become Habit 2. 6:08 Our goal here, is that we're trying to make these effectiveness measures. 6:13 We're trying to make them unconscious. 6:19 So in the same way that wake up in the morning and you brush your teeth, 6:21 and you get ready for work and you don't think about that, 6:24 that's what we want to do with these effectiveness tactics. 6:27 So that you are naturally integrating better practices into your day. 6:30 So we've talked about how we're going to do it. 6:35 Now let's focus on what we're going to be focusing on. 6:42 So our goal is to try to create flow 6:45 in the different components that make up work. 6:49 So what do you need to do work? 6:52 First, you need time. 6:54 You need the capacity to be able to do work. 6:56 Then you need context. 6:59 You need to know what to work on in order to start to work. 7:00 Once you know what to work on and you actually sit down to start working, 7:06 you need focus and you need a clear mindset in order to achieve that work. 7:12 And finally, most of us here don't work, well, I say we don't work in silos. 7:17 Most of us probably do work in silos, but most of us work in teams, and so 7:23 we need to communicate. 7:27 And so that's that final loop, that communication loop, in work. 7:29 So then once the communication in work happens, then you start the time. 7:33 So these are the specific elements that we're going to be focusing on 7:37 in terms of what tactics to apply to make us more effective in our day. 7:41 Okay, so what is the biggest time waster? 7:48 In our workdays, well, 49% of people agree, meetings. 7:52 I think, for me, 8:00 this doodle is more valuable than what I get out of most meetings I attend. 8:01 So, the first thing that we're going to do is that we're going to focus on 8:08 taking back control of your work day. 8:13 And the way that we're going to do that, 8:17 is that you're going to review your calendar. 8:19 And you're going to ask yourself, how much time do I have to do real work? 8:22 And when I say real work, I'm talking about meaningful work. 8:29 I'm not talking about going to meetings and 8:33 I'm not talking about answering emails. 8:35 Most of us were not hired to do that, that is a secondary element of what we do. 8:38 I'm talking about your unique skill set. 8:43 I'm talking about that work that you should be doing, 8:46 because you are best suited to do it, because you can offer the most value 8:49 to your organization or your team by focusing on that work. 8:53 So your first tactic that you're going to implement, 8:58 is you're going to stop mindlessly accepting meetings. 9:00 So what does that mean? 9:04 It means that if you receive a meeting invite, where there's no clear agenda, 9:05 where you don't know what the expectations are of you in that meeting, 9:09 where you don't know why that meeting even exists. 9:13 You're going to decline that maintenance. 9:16 If you have a meeting suddenly pop up [SOUND] in your calendar, same day invite. 9:19 It's Thursday morning, you're working, meeting pops up for 9:25 two o'clock in the afternoon, you're going to reschedule. 9:28 Because, sometimes I find that people seem to think that 9:32 we're sitting at our computers waiting for a meeting to pop up on our calendars, and 9:37 we have nothing better to do in the day. 9:41 That's not the case, meetings can be rescheduled. 9:43 And the third thing that you're going to do, is that when you find meetings 9:46 that might be stacked in such a way where you have 30 minute gaps or 9:51 15 minute gaps between those meeting, you're gonna try to reschedule them. 9:55 It's not always going to be possible. 10:00 But those 30 minutes are lost time. 10:02 That time is gone. 10:05 There is no way you're going to be productive in 30 minutes between 10:07 one meeting and the next. 10:10 So the best thing to do in that situation is to try to reschedule them so 10:12 they can be back to back. 10:15 So now you've cleared up your calendar, 10:18 and this tactic you're going to implement every week. 10:21 Once you've done that, 10:24 what you're going to do with that time that you've now restructured is, you're 10:26 going to create two to four hour blocks of uninterrupted work time in your day. 10:31 And you're going to schedule that in and create a meeting invite for yourself so 10:37 that your team can also see that you're busy in that time. 10:41 So effectively what we've done now with these first two tactics 10:46 is that we have created the time to work. 10:51 Now the next element is to know what to work on. 10:55 In order to know what to work on we need to plan. 10:59 So our third element is practice systematic time planning by using lists. 11:03 And we're going to create different lists for different purposes. 11:10 So first you're going to create your Master List. 11:15 Your Master List is a brain dump of 11:18 everything that you could potentially be working on. 11:20 Every ad-hoc request every report that you need to build, 11:23 every campaign, every project. 11:27 It's your master task list. 11:30 Then at the end of every month, you're going to create a monthly list. 11:32 This monthly list comes from your master task list which drives everything.- But 11:38 the Monthly List is a little more strategic, It's your thinking about 11:43 what are the high level of elements that I want to be focusing on this month. 11:47 Then either at the end of the week on a Friday, or at the start of the week on 11:53 a Sunday night, you're going to create your Weekly List. 11:56 Now, Weekly List is going to be a lot more tactical, 11:59 this is what is going to define your priorities for the next week. 12:02 And the goal here is that you are proactively planning your work 12:05 rather than reactively reacting to work in your day to day environment and 12:09 waiting for emails to come into your inbox to tell you what to work on. 12:13 And then you're going to create a daily list at the end of every day. 12:18 And this is really important. 12:21 It's really important that you do this at the end of the day 12:23 rather than at the start of the new day. 12:26 Because what you're actually doing is that you're allowing your subconscious to 12:28 think about those tasks while you're sleeping. 12:33 And then the next day when you wake up and you go into the office and 12:38 you start to work, you already know what your priorities are. 12:40 You're not reacting to the environment around you to tell you what to work on, 12:46 you know what you should be working on. 12:49 So now that you know what to work on, we need to figure out 12:53 how to make you effective when you're actually working on that stuff. 12:57 So first thing we're gonna do, we're gonna switch off all the distractions. 13:01 Now I know this is going to be hard and you will mess up. 13:07 You will mess up and that's okay. 13:11 Just keep trying. 13:15 You're trying to develop a new habits. 13:16 So the goal is just to persevere with everyone of these tactics. 13:19 Start for two hours, just switch off all the pings and pop ups and 13:25 notifications that you get, and start with two hours. 13:28 Now I know this ones gonna be a challenge for many of you, but just don't do it. 13:32 Don't check email. 13:37 Try it for two hours, don't check email, and you'll be surprised at how much 13:39 you can achieve when your focusing on a single task. 13:44 I don't know, I'm sure many of you have read about this but they say it takes 20 13:47 minutes to get back to the level of focus that you had after a distraction. 13:51 So if you allow yourself to check email in your uninterrupted work time, 13:57 you're effectively losing 20 minutes of productivity. 14:01 Next, time yourself. 14:05 There's a lot of tools out there that allow you to time how long the work takes. 14:07 This will help you to understand how long things actually take and 14:12 it'll help you to more effectively plan your work. 14:15 More effectively forecast tasks for the future. 14:18 And it'll also give you a good idea of how you're spending your days. 14:22 So now this next element focuses on organizing your information. 14:26 As knowledge workers. 14:31 That is really one of our key competitive advantages personally or 14:33 within our organizations, is the information that we carry. 14:38 The average executive loses approximately six weeks, they say, searching for 14:44 missing information. 14:48 So what you want to be doing Is you want to be integrating specific 14:50 tactics that help you to organize all of the information that you have around you. 14:54 Starting with clear naming conventions. 14:59 Now I'm using a PPC example here but this is relevant to every 15:02 you know random tools that using wether sales for wether it's PPC.- Whether 15:07 it's Google Analytics, there's places within those tools where 15:12 you need to be creating some type of campaign or some type of structure. 15:16 And you want that, 15:21 you wanna have a linear naming convention that everyone else is aware of as well, 15:21 and everybody else in the team is using so that it's easier to navigate that tool. 15:26 The next thing that you want to do is, wherever possible, you want to indicate 15:32 actions and labels and naming schemes within the actual user interface. 15:36 And here again is a PPC example to show you what I mean by that. 15:41 This is an example of a negative keyword list within the UI. 15:44 And what you'll see is within the label for 15:49 each of the lists there are instructions for which campaigns to apply this list to. 15:54 So when you're giving somebody a task and you're saying, 16:00 hey can you update the negative keyword lists? 16:03 Then whoever is working on that, they may have never worked on it before. 16:06 If they see these types of instructions built into the UI, 16:10 suddenly you can delegate a task rather than holding someone's hand through it 16:14 because they don't know which lists are applicable to which campaigns. 16:19 So now when it comes to organizing your information Email, I think, 16:24 is one of the most overlooked information repositories that we work with every day. 16:31 And it's actually becoming one of my pet 16:36 peeves in terms of how much information stays in email. 16:42 I actually, I've started to say recently, information goes to die in an inbox. 16:47 Because we don't action that information. 16:52 So that's what I mean by email's not a storage container, 16:55 it's a shipping container. 16:59 What you want to be doing, 17:00 is you want to be extracting critical information from an inbox. 17:01 And there is different types of information that you 17:06 receive in your inbox. 17:08 So if you receive a file from a client, that needs to be saved. 17:09 You make sure that that is saved in your document management platform. 17:14 If you receive a request for a task you put that into your master task list. 17:19 And then if you receive important information about a campaign or 17:24 a project or a specific client. 17:28 You put that into your master knowledge base. 17:32 And so this way, I mean we get hundreds of emails a day. 17:34 And this way, if you're the only person on the team receiving this specific email and 17:38 there's really important information in there, 17:43 you can make sure that the entire team has access to that information. 17:45 And that makes it possible to delegate and to share information more quickly, 17:49 and you waste less of your time having to repeat yourself or 17:55 to verbally share information because not everybody has that context. 17:59 Next element in terms of organizing information is to label file names clearly 18:05 and I mean within your document management platform, you want to have a hierarchy and 18:11 you wanna make sure that everybody on the team can navigate the folder 18:18 structure that has been created without not being told how to do it. 18:23 They should be able to see it intuitively. 18:28 There should be context in terms of how your files are named. 18:31 One of my favorite examples of how a Word document was once named, 18:35 it was filed as document. 18:39 Now, that's not useful to anybody. 18:42 So you wanna make sure that the context is there, that it's dated, 18:44 there's a clear purpose, the purpose is stated in the file name. 18:48 I know I'm asking a lot of you with this one. 18:55 And I'm using a PPC example here. 18:59 And I say master client knowledge base. 19:02 It can be a knowledge base for anything. 19:05 But what you want to be doing is something like this where so 19:07 we work with many clients. 19:12 We work with clients that or 19:13 with us on average were 12-month contract and can be with us for five years. 19:16 So we have different team members working on these projects as well. 19:20 And what we develop, and you can use any structure that works for you, 19:23 Excel works really well for this, where Imagine this is a knowledge base for 19:27 an AdWords client, and every single tab serves a specific purpose. 19:35 So in one tab we'll a visual representation of an account structure, so 19:39 that we can explain to someone within 30 seconds how the account is structured, 19:44 rather than someone having to navigate into the UI and 19:49 try to figure it out themselves. 19:51 We have the different geographic markets that we're targeting in there, 19:53 you might have budget tab in there. 19:57 You'll have campaign settings in there. 19:59 What are the standards best practice campaign settings that you're implementing 20:01 for this client? 20:04 And so forth. 20:05 And so the idea here is that, when you do have new team members coming on board, 20:06 that they are able to access this information and 20:13 very quickly ramp up on the project. 20:17 So again, we work in teams, and 20:22 we need to understand contextually what everybody is working on. 20:25 So one of the things that we do there in terms of knowing, for example in a paid 20:29 search campaign, if there are three people working on that project, you want to make 20:34 sure that everybody understands what everybody else is doing within the UI. 20:38 And we do that by setting up a change sheet in Google Docs. 20:43 Now, for those of you familiar with paid search, 20:47 this is not a replica of your change history. 20:49 These are high level points that you're putting into 20:53 the document in terms of the actions that you've taken. 20:56 And what's really great about this, is that when you're doing monthly or 20:58 quarterly reporting and you see a dip or rise in your trend, 21:04 in your data, it's so quick to reference this type of document and 21:08 to see how an action might be tied to a change in the data. 21:13 And then that helps you to tell the story behind the data. 21:17 So now we're going to talk about communication. 21:21 So it's that final element of work. 21:24 There's that feedback loop. 21:27 And it's about communicating about the right things in the right places. 21:28 We tend to use email for everything. 21:32 And then we tend to check email all the time in the day as well. 21:36 So, if you are going to write an email, try to write 21:40 a subject line that helps the receiver understand the priority of the email. 21:46 So here is an example. 21:52 When you're writing emails, put in the client name at the start, or 21:54 the project name. 21:57 Give some context about what this is about and then put in the purpose of the email. 21:59 Trust me, when you write subject lines like that, you will get faster responses, 22:05 especially for those types of people who are receiving hundreds of emails in a day. 22:10 You're helping them prioritize and I know for experience this works 22:14 if you start doing this, there are people out there who will like this and 22:19 they'll start returning the favor. 22:23 And you'll start to receive emails with awesome subject lines. 22:25 So the next element is to compartmentalize your communication. 22:30 So what I mean by that, is that you don't always need to send an email. 22:34 How often do you get emails with three words in it or one word in it, thanks. 22:40 What you want to do, is that, 22:47 you want to move your communication to the relevant platform. 22:49 So if you're using a project management tool and 22:55 you've allocated a task to someone and you want to add some context or 22:58 additional subtasks to that task, don't send an email. 23:03 Put all task related information into the project management tool. 23:07 If you're working on a task and you need some context or some information, or 23:12 you want a status update on the task, use a group chat tool. 23:16 HipChat is great for that, where you've got specific rooms allocated to specific 23:21 projects and you can have a conversation in that room about a specific project. 23:27 And then finally ask yourself, do I really needed to send that email? 23:32 Is it really necessary? 23:35 Sometimes it's not, sometimes you can pick up the phone, 23:36 sometimes you can just Skype someone. 23:39 So try to, a, reduce the number of emails that you send, and b, 23:41 communicate about the right things in the right places. 23:45 A third thing, in terms of becoming more effective in communication, 23:49 this ties to agendas. 23:53 We have a great practice where we will write our client agendas 23:55 within a Google doc and the client has access to that Google doc. 24:00 And the whole team can collaborate on the agenda and 24:06 the meeting notes are also written in that same Google doc. 24:09 So, eventually, over time, you have this awesome repository 24:13 of agendas in the right place with their accompanying meeting notes and 24:18 it really helps to, again, tell the story of climate progression or the history. 24:22 When I joined ROI, one of the first things I did was read through Google docs of 24:28 agendas for the clients that I was working on to better understand the history and 24:34 the context and where we're at with those clients. 24:39 So, now I'm just gonna give you a few more quick tips, 24:43 actionable tips in terms of things that you can be doing. 24:46 So your your next tactic, if you don't already do this, bookmark. 24:49 Bookmark all your frequently used programs in Chrome, in Firefox. 24:55 A quick tip that I learned and it's really cool. 25:00 Just small things that you can do to make yourself more effective, is that if there 25:04 are specific programs that you use and that have typical branding so 25:08 that you can see what that program is, just for the little image, 25:12 you can get rid of the text and you can just bookmark those little images. 25:16 So then you have more space within your toolbar to bookmark more things. 25:20 Use Pocket. 25:27 I recently discovered Pocket, if you are like me and 25:28 you're in culprit of having 25, 30 tabs 25:32 open [LAUGH] in multiple windows [LAUGH] because you wanna get back to all of those 25:36 things that you need to read and then your computer crashes and then you lose it all. 25:41 Pocket is a great solution for you. 25:45 It's a fantastic cool. 25:47 You can very quickly, with a click of a button, bookmark. 25:49 Well, I say bookmark, but you're pocketing. 25:52 So you can put into Pocket all the things that you want to read later. 25:55 And it integrates really well between devices as well. 26:00 Use a password management tool. 26:04 If you don't already, there are a ton of options out there on the market. 26:06 Most of them, at a certain level, free, and 26:10 then you can always upgrade to the premium version. 26:13 But we use so many different tools and platforms today and we've got so 26:15 many passwords to keep track of. 26:19 If you want to save five minutes a day, if not more, use a password management tool. 26:21 Standardize, so again this goes back to that element of we're knowledge workers. 26:28 We should be creating. 26:34 We should be thinking of new things. 26:36 We shouldn't be stuck in repeatable tasks. 26:38 So, if you are working on a repeatable task, 26:41 every time you work on it, add an instruction to it. 26:45 You don't need to write the full instructions next time that you do it. 26:49 But if you diligently add new instructions every time you're doing that repeatable 26:54 task, eventually you can delegate that and give it to somebody else. 26:59 So that you can focus on the work that you should be working on. 27:02 Use a project brief. 27:07 Again, so, these things that I'm asking of you, 27:09 I'm not really asking you to do anything more. 27:12 I'm just asking to do things a little bit differently. 27:14 So think about the last time that you were starting to work with a new vendor, or 27:17 exploring that relationship, or launching a new campaign. 27:21 Say, for example, you're launching a rocket fuel campaign. 27:24 And so you, as the key stakeholder at your company are interfacing with 27:28 the stakeholders at rocket fuel. 27:32 And you're going back and forth and you're exchanging information and 27:34 then your email stream becomes 20 emails and then you decide, okay cool, 27:37 we're ready for launch, we have all of the details. 27:40 Only you two have all of that information. 27:44 And it's in your email. 27:46 So what do you do? 27:48 You forward that email straight into the other relevant people that need to 27:49 know about it. 27:52 And they need to go through those 20 emails to get that relevant information. 27:53 Where all you really needed to do, was to put it into a simple document, 27:57 it does not have to be complex. 28:01 Just put key pieces of information that you extract 28:03 from the emails into that document. 28:08 And if you wanna be really smart about it, you should be doing that with 28:11 the first email that starts, rather than the 20th, so that you don't 28:15 have to read all 20 emails again in order to summarize that information. 28:18 So, these are 20 actional tips and 28:24 remember we're integrating a new one every single day. 28:28 We're not necessarily actioning them every single day but 28:31 we're bringing them into our consciousness. 28:34 So the final tip. 28:37 So once you've been doing this for almost three weeks, 28:39 set aside 30 minutes in your day to update your skills. 28:43 What we're focusing on here is, one, we want to be more effective in how we work. 28:47 And two, to increase our skill set because we need to do that. 28:52 If we don't do that we're going to fall behind. 28:56 Why are we going to fall behind? 28:59 Because to work, we don't just need time. 29:01 Before you need time to work, you need the knowledge to work. 29:06 You can have all the time in the world, but 29:10 if you don't have the knowledge, you become redundant. 29:12 And that is our goal, as marketers, given the way this so big and 29:16 always following us, we need to be updating our skills. 29:21 So, today's day 0. 29:26 Tomorrow's day 1. 29:29 What tiny, specific habits are you going to integrate into your day? 29:31 Thank you. 29:36 >> [APPLAUSE] >> Awesome tips. 29:37 Where I was sitting over there, there was a lot of heads nodding, no meetings. 29:46 So, couple of questions we got on Twitter. 29:50 One was, how do I encourage my team to do this, with the no meetings, 29:54 that seems to be a sticking point? 29:57 The other, was, how do I sell the c level on no meetings? 29:59 How do I convince my manager, my supervisor, 30:02 everybody else how do I spread this throughout my company? 30:05 >> So, when it comes to meetings, I think the way to do that, 30:08 is to ask your c those difficult questions. 30:14 Whether your colleague is sending you a meeting invite or 30:19 whether it's the CMO, ask them. 30:24 You don't have to be aggressive about it in any way, all you say is, 30:26 what is the agenda for this meeting? 30:29 What is the purpose of this meeting? 30:32 What role would you like me to play in this meeting? 30:33 How do I prepare for this meeting? 30:36 Then you're helping them to think about it and they might come to the conclusion 30:38 themselves that this meeting is unnecessary. 30:42 But really it starts with you. 30:45 Before you can teach anyone else to do any of these things, 30:47 you need to lead by example. 30:50 And you'll see that some people will organically start to respond to you and 30:52 start to implement the same things. 30:56 And others, you're going to have to convince a little bit more. 30:58 >> Yeah, I think that's awesome. 31:00 We have a rule at Moz, that you're suppose to have an agenda for every meeting, and 31:01 if you don't, the meeting doesn't take place. 31:04 >> Yeah, I agree with that completely. 31:06 >> Okay, we got a Rand Fishkin asking, I like to use my email as my task list. 31:07 I email myself tasks, and at inbox zero, I have no work left. 31:14 Is this a good idea? 31:18 [LAUGH] >> [LAUGH] Rand, 31:20 I don't know how you have no work left. 31:21 [LAUGH] I think you're fooling yourself. 31:24 I mean, in terms of where you keep track of your tasks, 31:28 what tools you use, that is going to be a personal decision. 31:34 Having said that, I believe in having a master task list in a place where you can 31:41 clearly see all of the tasks, because then that helps you to better prioritize. 31:46 If you're emailing yourself tasks in individual emails, 31:52 you might very quickly lose track of the big picture. 31:54 >> Okay, last question, this is the rapid fire round. 31:58 Because a lot of people are asking about your favorite platforms and tools for 32:00 each task. 32:05 So I'll say a problem and you say what your favorite platform is. 32:06 >> [LAUGH] Okay. 32:09 Knowledge base? 32:11 >> Excel. 32:12 >> Communication? 32:14 >> [SOUND] Hipchat. 32:15 >> Project management? 32:17 >> Assano and Monkey Works. 32:19 >> All right, Marta Turek, thank you very much for these tips. 32:21 >> Thank you. 32:24 >> [APPLAUSE] 32:25
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