Transforming criteria into screening questions3:24 with Tomer Sharon
To find out if people qualify to participate in your research, you will first transform the criteria you already identified into measurable benchmarks.
We will now take the criteria you created and 0:00 transform them into participant screening questions. 0:03 So access the worksheet doc, 0:07 find the list of participant criteria you created, and let's start. 0:09 The funny thing about people is that if you ask if they want to participate in 0:15 your research, most of them will say yes. 0:19 Some will even twist reality a little bit to participate. 0:22 Yes, of course, I have a smartphone, they'll tell you. 0:26 Even if they only plan to buy one next year. 0:29 Generally speaking, people are happy to help, 0:32 especially when you pay to participate. 0:35 But you don't need people who just want to, 0:39 you want people who qualify to participate. 0:42 To find out if people qualify to participate in your research, you will 0:46 first transform the criteria you already identified into measurable benchmarks. 0:50 For example, a criterion such as uses Facebook becomes measurable when 0:56 you turn it into this benchmark, posts on Facebook at least once a week. 1:02 And the way from this benchmark to phrasing a screening question is easy. 1:08 To avoid leading people, or revealing the answer you're looking for, 1:12 you should hide and mask what you're looking for. 1:17 Rather than, do you post on Facebook at least once a week or even, how often do 1:20 you post on Facebook, ask how often do you post something on the following websites? 1:25 And list a few options including Facebook. 1:32 If a person chooses the right answer, they're in. 1:35 If not, they're out. 1:38 So here's what you'll do next. 1:41 Access our famous worksheet doc. 1:43 And fill in the three column table under section two, 1:45 from criteria to screening questions. 1:49 On the first column, list the criteria you already identified. 1:52 On the second column, transform each criterion into a measurable benchmark. 1:57 Then on the last column, translate the benchmark into a screening question. 2:03 Here is how I would do it for my dancing apps criteria. 2:09 So the first criterion is uses Facebook. 2:13 We just went over it, so I'm going to jump over to the second one, resides in the US. 2:15 So my criteria benchmark would be USA and 2:20 the screening question would be what is your country of residence. 2:26 Again, I'm not going to ask, do you live in the USA. 2:30 Third one is has a smart phone. 2:35 My benchmark is owns a smartphone and uses it as a primary mobile device. 2:37 So my question would be, which of the following do you use as your primary, 2:43 personal mobile phone. 2:49 Next one is wants to learn how to dance. 2:52 So the benchmark is has an interest in learning how to dance. 2:55 Has made at least one inquiry with a dancing school in the past month. 2:59 So the question would be in the past month, what did you want to learn. 3:05 And another question, you can have two questions per benchmark. 3:11 Thinking about the last 30 days, 3:15 how many inquiries have you made with schools that teach the following skills? 3:18 You get the idea. 3:23
You need to sign up for Treehouse in order to download course files.Sign up