Types of Feedback6:32 with Hope Armstrong
Learn about the different types of feedbacks you'll encounter as a designer.
- Constructive criticism: Feedback which points out where improvements can be made. It's clear and easy to take action on, without being prescriptive.
- Non-constructive criticism: Feedback which doesn't help you improve your design to meet the goals of the project. This type of feedback can leave you confused, unsure, and feeling as if your professional skills are in question.
- Prescriptive feedback: Feedback which tells the designer what to do. It doesn't clearly articulate why your solution isn't achieving the project goal, thereby making it difficult to learn from and act on.
- Preferential feedback: Feedback which is just the opinion of the person providing the feedback, and doesn't represent the project's audience.
- Non-specific feedback: Feedback which leaves no clear path forward and leaves the designer to play a guessing game.
- Irrelevant feedback: Feedback that is not applicable to the project
- Untimely feedback: Feedback that is given without consideration of the project timeline.
- Selfish feedback: Feedback that twists the design solution to the critic's advantage and not serving the target end user.
- Off-topic feedback: Feedback that doesn't pertain to the project or your role in the project.
- Incomplete feedback: Feedback which lacks an explanation
You'll encounter feedback in a variety of mediums and styles. 0:00 In this video, we'll discuss the different formats you'll receive feedback in and 0:04 the two types of feedback you might receive. 0:09 Constructive, and non-constructive. 0:11 First, let's look at the three common mediums used to deliver feedback. 0:14 In person, video calls and the written word. 0:18 If possible, you should request feedback in person. 0:21 In person discussions provide a full sense of tone and body language, and 0:25 a more comprehensive understanding of the person's opinion. 0:30 Video calls are also a great way to get feedback as you can communicate 0:34 remotely while still being able to see the person's facial reactions, 0:38 hear their tone of voice and ask follow up questions. 0:43 Written feedback is very common. 0:47 It's a quick and easy way to give feedback but it can be tricky. 0:49 Since it lacks auditory and 0:54 body language cues, it can come across as more harsh than intended. 0:56 No matter the medium, feedback falls into two main buckets, 1:01 constructive and non-constructive. 1:05 Constructive criticism is your friend. 1:08 This type of feedback helps you grow as a designer. 1:11 Constructive criticism points out where improvements can be made. 1:14 It's clear and easy to take action on without being prescriptive. 1:19 It also focuses on the projects goals, while paying attention to the context, 1:23 state and constraints. 1:28 The general tone is motivating and helpful. 1:30 For example, awesome job incorporating the brand colors and 1:33 the spot illustrations and buttons. 1:37 I love how the colors reinforce the differences in the product offerings. 1:39 Another example is, if the goal of this app is to make it quick and easy for 1:44 people to view nearby apartment rentals, the onboarding feels a bit time consuming. 1:48 Can you think of a way to show the apartments earlier in the experience? 1:54 The other type of feedback is non constructive criticism which 1:58 does not help you improve the design and to meet the goals of the project. 2:02 Often, this type of feedback can leave you confused, unsure and 2:06 feeling as if your professional skills are in question. 2:10 I'm gonna walk you through a few examples of non constructive feedback and 2:15 why each example isn't helpful. 2:19 In a later video, I'll teach you strategies to help you 2:22 head off non constructive feedback before it's given and 2:25 how to address it when you do receive it. 2:29 Here's a mock up in Envision, 2:31 an app that allows people to leave feedback on a design. 2:33 I've pre-loaded it with a barrage of non-constructive criticism. 2:37 Let's go through the comments. 2:42 Make everything in the hero center aligned and bright red. 2:44 This is prescriptive feedback meaning is telling the designer what to do. 2:48 It doesn't clearly articulate why your solution isn't achieving the project goal, 2:54 thereby making it difficult to learn from an act on. 3:00 I prefer black and white photos. 3:04 This is preferential or subjective feedback, 3:07 meaning it's just the opinion of the person providing the feedback. 3:10 The most important opinion is that of the project's audience. 3:15 Do they prefer black and white photos? 3:20 This isn't doing it for me. 3:22 I'll know what I want when I see it. 3:23 This is non specific feedback, because it leaves no clear paths forward, 3:26 and leaves a designer to play a guessing game. 3:31 This feedback could lead a designer to waste countless hours 3:34 creating multiple designs without any clear direction. 3:38 Let's look at the comments on another design. 3:42 Why isn't this done yet? 3:45 It should only take a week. 3:47 This feedback lacks context. 3:49 Often our work takes more effort than initially meets the eye. 3:51 If the critic doesn't have insight into the depth of your work, 3:56 walk them through it so they can understand the complexity. 4:00 I showed this to my girlfriend last night, and she did not like it. 4:04 Is his girlfriend the target audience? 4:09 If the answer is no, this is irrelevant feedback. 4:12 This is a weak design. 4:16 What we really need to add is robust progress tracking, 4:19 downloadable reports, and weekly progress updates sent via email. 4:24 This is untimely feedback because it's given without 4:29 consideration of the product timeline. 4:33 This design may represent the extent of what can be achieved during 4:36 the product development cycle. 4:41 My team's features should be included here. 4:45 While this may be a valid point, beware of selfish feedback coming from 4:48 colleagues twisting the design solution to their advantage. 4:53 For example, a product owner may want their teams feature to be 4:58 included only to propel the success of that feature for their benefit. 5:02 It's your responsibility to advocate for the user. 5:08 Does it truly benefit the user? 5:12 Why are we spending time developing this when we 5:15 should be improving the onboarding for customers? 5:20 This is off topic feedback. 5:25 Oftentimes, you'll be in charge of pitching an idea for a new product or 5:28 feature. 5:32 You may find yourself bombarded with questions beyond your control. 5:33 These questions are better answered by product owners and 5:37 business leaders in your company. 5:41 So kindly direct them to those folks. 5:44 Another type is incomplete feedback which lacks an explanation. 5:47 For example, I love it or looks good, without further comment. 5:54 If this is the only feedback you get, you should be concerned. 5:59 What specifically do they like about it? 6:04 Ask questions to ensure they've thoughtfully considered your approach and 6:08 are genuinely on board with it. 6:13 Otherwise, you may be in for a surprise later, 6:15 when they more thoughtfully consider it. 6:17 Hopefully the majority of the feedback you receive in your career will be 6:20 constructive. 6:24 In the next few videos, I'll teach you how to ask for 6:25 constructive feedback and address non constructive feedback. 6:28
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