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Moderated testing can provide a deep personal understanding of the users, but it can also be heavily time and resource consuming. Although traditional usability testing has been moderated by a researcher in real-time, there are now many available alternatives online. We’ll discuss a few of them along with the tradeoffs of using this method so you can make an informed decision about whether this is the right choice for your project.
New Terms:
Unmoderated testing -- Remote testing that does not require the participation of a facilitator.
Why run an online unmoderated study?
- Fast and affordable
- Scalable
- Alleviate the observer effect
- Other possible biases can be found at 9 Biases in Usability Testing
- Keep participants in their natural space
When choosing an unmoderated testing tool, consider:
- Screen and audio recording
- Customizable recruiting criteria
- Ability to test anything
- Customizable tasks
- Questions
- Speed
- Quantitative analytics
- Longitudinal studies
Further Reading:
Selecting an Online Tool for Unmoderated Remote User Testing
Some tools to consider
- Usertesting
- Userbrain
- UsabilityHub
- Hotjar
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