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User Persona Solution2:34 with Megan Amendola
See one possible user persona for this assignment.
How did it go? 0:00 Were you able to create a persona? 0:01 If not, no worries, I'll walk you through the persona I created using the same data. 0:03 I named my persona, Sandra Mathews. 0:10 She is a 43-year old 8th Grade teacher and 0:13 has been working in the same classroom for 14 years, she has a husband and 3 kids. 0:16 Every year she buys supplies for her classroom, 0:22 including everything from decorations and posters to glue sticks and pencils. 0:25 Her husband and kids help decorate her classroom every year and 0:31 it's become a bit of a tradition. 0:35 She's been one of the students favorite teachers for five years running and 0:38 really prides herself on creating the best possible environment for her students. 0:42 Sandra has three main problems she is facing. 0:49 One, she has to purchase supplies for her classroom herself and it can be expensive. 0:52 Some years her students go through supplies faster than others and 0:58 she has to buy more. 1:02 Two, sometimes the cheaper supplies she 1:03 buys to save money end up breaking or running out faster. 1:06 And then she has to buy more so they don't really save her money in the long run. 1:11 Three, searching for the supplies she needs at the best price, 1:16 reading reviews and ordering can take up a lot of time that 1:21 she would rather spend planning great lessons. 1:26 Sandra also has some goals that should be addressed. 1:30 One, saving time and money is always a goal of Sandra's. 1:33 This gives her more time to plan great lessons and 1:38 more time to spend with her family. 1:41 Two, she wants to find great supplies at a cheaper price 1:43 that she can order quickly and easily. 1:48 Three, she wants to stay up to date on new products that may enhance her teaching or 1:51 lessons, so she doesn't have to spend time researching herself. 1:57 This is just one way to create a persona but 2:03 I think it gives a great place to start designing. 2:05 There are many ways to create a persona and 2:08 you'll find all sorts of styles online. 2:11 But the main goal is to better understand who you are designing for. 2:14 With a persona in mind, making design decisions becomes a lot easier. 2:19 The next time you start to design project, 2:24 create a persona to represent your target audience and reference it as you design. 2:27 Happy designing. 2:32
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