User Research5:49 with Dan Gorgone
If you don’t know your users, your IA will only be as good as your best guess. There are multiple ways to learn about the users of your website and app to ensure you provide an experience that’s easy for them to learn, and easy to use to accomplish goals.
5 Information Architecture Warning Signs in Your Analytics Reports, by Kathryn Whitenton and Katie Sherwin
Google Analytics Events
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