People don’t aimlessly tinker with products: they use them for a reason to achieve a goal. There are specific steps they should take in a certain order to reach their goal, so it’s important to determine the steps they need to take in the journey and make sure that they are ordered logically.
- User flow—A document that outlines the progression of ideal user behavior through key moments in their interaction with a product
This article explains user flows clearly, and it also shows other common types of flows you may see. It does a good job comparing and contrasting differences between user flows and the other flows represented
UX Glossary: Task Flows, User Flows, Flowcharts, and some New-ish Stuff, by Naema Baskanderi
Linked earlier course notes, this Optimization Glossary from Optimizely does an excellent job covering what user flows are.
[MUSIC] 0:00 We've covered a lot throughout this course about users and goals. 0:04 We're ready to combine the users and their goals to make a user flow. 0:08 User flows are the route we want users to take from one end of the product to 0:13 another. 0:17 User flows aren't the only path users can take. 0:18 But a good user flow should provide a plan to get users where they want to go as 0:22 efficiently as possible. 0:26 People in the industry sometimes use the phrase in as few clicks as possible, 0:28 because we don't want our users clicking or tapping more than they have to. 0:32 Again, it goes back to providing the best experience possible for our users. 0:37 This is why we're trying to give them a good path to follow. 0:42 The process should be intuitive. 0:46 We don't want to make it a complex riddle for 0:48 our users to book a ride to their destination. 0:50 Also, the easier it is for them to book, the less likely they are to quit 0:53 the process and use a competitor's app instead, or call a taxi. 0:58 Like we've been saying all along, people don't aimlessly tinker with products. 1:03 They use them for a reason, to achieve a goal. 1:07 There are specific steps they should take to reach their goals, so 1:10 it's important to determine what those steps are and 1:14 make sure that those steps are ordered logically. 1:17 In our case, users shouldn't be able to pay for 1:20 their ride without specifying where they're going first. 1:23 That doesn't make a lot of sense. 1:26 Instead, we should organize our product in such a way that the steps the user 1:28 takes makes sense. 1:33 Users are trying to reach their goals and expect things to be easy to find and 1:34 ordered appropriately. 1:38 Different users may use the product differently, so 1:41 take that into consideration. 1:44 Not every user will have the same user flow. 1:45 Maybe there are options that the businessman uses, like booking a ride in 1:48 a fancier car that give him different steps than the college students take. 1:52 Think of it as a choose your own adventure book, 1:57 where you want everyone to reach their different goals successfully. 1:59 Unfortunately, our users aren't all-knowing mind readers. 2:03 They don't just automatically know what we had in mind for them to do next. 2:07 For that reason we need to guide our users through the use of buttons, 2:11 like a next button, calls to action like book my ride, or feedback, 2:16 the phone vibrates when their ride pulls up. 2:20
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