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Now that we’ve learned a bit of background on UX and its brief history, let’s build forth starting with understanding the foundation of UX: User Centered Design.
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Now that we've learned a bit of background on UX, and
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it's brief history, and we know that to be a UX
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designer, you can't just understand how to do UX, but instead
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must first understand why we do UX, and what UX is.
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Let's build forth starting with understanding
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the foundation of UX, user center design.
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User centered design known in short as UCD
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has been around in some form since the 1970s.
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The basic premise of UCD is that it is a process in which the needs, wants and
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limitations of end-users of a product are given
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extensive attention at each stage of the design process.
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UCD answers questions about users and their tasks and goals
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then uses the findings to make decisions about development and design.
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UCD of a website, for example, seeks to answer the following questions.
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Who are the users of the product or service?
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What are the users' tasks and goals?
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What are the users' experience levels with the product and products like it?
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What functions do the users need from the product?
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What information might the users need and in what form do they need it?
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How do users think the product should work?
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After answering these questions, we would use the
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answers to inspire product design and drive product development.
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Note, that UCD is different than participatory design, where
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we attempt to include all stakeholders in the process.
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I mentioned this as these two types of
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design, user centered and participatory are often confused.
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UCD focuses a great deal on the persona.
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The persona.
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You'll hear this term a lot in this UX industry.
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Here, I am using the term generically to
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mean a behavioral representation of a user type.
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However, you'll also hear the term persona used to
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indicate a UX deliverable that looks much like this.
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For some reason, many UXers seem to be obsessed with creating personnas.
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And although they are a helpful tool, I want you to
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keep in mind that they are only a tool that you may
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use on your journey through UXdom and they are not the
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end all, be all of amazing UX design work, just a tool.
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UCD focuses a great deal on the persona or behavioral representation of the user.
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As well as the use of scenario based design where the actor, or
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persona, is taken through different stories
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to ensure the product meets their needs.
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All of this is to ensure that we,
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the people building the product, have empathy for, as
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well as include and give attention to, are
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users throughout the entirety of product and service creation.
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In later stages of this course, we'll talk about the UCD
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process as it has been specifically utilized in the field of UX.
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Knowing this will allow us to design an experience with the user in mind.
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