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We’re Doing It Wrong: Prototyping the Future of the Web32:47 with Steve Hickey
As an industry we love to tell our clients that we’re agile or lean, that we’re better than the traditional waterfall process. But the reality is that we all stick to old bad habits in the name of convenience and safety. Even worse, our clients expect it. They want comforting checklists and scheduled delivery dates for design artifacts. The list tells them we’re doing it right. But we’re dead wrong when we work that way. A traditional process delivers nothing but assumptions. It’s time to get on board with a process that creates validated learning. It’s time to take responsibility and to do our jobs to the best of our abilities. It’s time to start prototyping.
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