[MUSIC] 0:00 Hi, I'm May. 0:09 In this course, we're going to learn about the role of design in product development. 0:10 The term product design can often be confused with industrial design. 0:15 Recently, it has become a broader term to include service design, 0:20 software design and physical product design. 0:24 We live in a world where digital or software products are so 0:27 much a part of our daily lives and experiences. 0:31 And design plays an important role in the development of these digital products such 0:34 as web and mobile apps. 0:38 We'll be learning about the different disciplines of design and 0:41 the process of designing products. 0:44 To better understand this, we'll actually be designing a mobile app. 0:47 And by the end of this course, 0:51 you'll have a basic understanding of how to design a digital product. 0:52 Companies such as Airbnb, Uber, Etsy, Spotify, 0:57 Facebook, Google and others, have incorporated design thinking into their 1:02 products by building design teams and processes into their organisation. 1:07 They believe in creating products and experiences that aren't just functional, 1:12 but are intuitive, usable, appealing and that builds trust with their users. 1:16 Many of these companies incorporate user research, user experience, 1:22 user interface, interaction and visual design into their process. 1:26 Airbnb says, as a design-founded company, 1:31 we feel the impact that design decisions have on the technology we use daily. 1:35 And believe in supporting initiatives that acknowledge how design is changing the way 1:40 we live and work. 1:45 Mint says, Jason Putorti has made the boring beautiful and 1:47 helped expand the role of software in the lives of ordinary people. 1:51 As one of the founding members of the Mint team, he's worked on creating interfaces 1:56 that inspire trust in users from the moment they lay eyes on them. 2:01 And lastly, here's a quote from Apple. 2:06 Apple puts emphasis on the overall customer experience, customer service, 2:08 after-sales support, and even retail sales service. 2:13 However, all of that would be for 2:17 nothing when the product design itself is of low quality. 2:19 As designers, we need to keep in mind that as technology continues to advance, 2:23 the process of creating digital products will evolve. 2:28 Every company is also unique in how they do things and 2:32 how their teams are structured. 2:35 But generally speaking, 2:36 most tech companies have teams that are made up of product managers, engineers, 2:38 designers, researchers, copywriters and marketers. 2:43 The product designer role can be defined in different ways, as the skill sets 2:48 of a product designer are the intersection of many different disciplines. 2:52 We'll be learning more about these different disciplines in the next video, 2:57 but in general, product designers are concerned with the experience of products 3:01 and designing of holistic solution for its users. 3:05 Now lets dive a little deeper into the different disciplines of product design. 3:09