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In this video, we’ll define User Experience and see how it can help websites. We’ll also discuss what you’ll be creating over this course.
New Terms:
- UX -- User Experience is used to describe the ways people interact with products and the effects the interaction has. A good user experience is well-planned, but a bad user experience may not have any planning at all.
Further Reading:
User Personas
Agile Coaching Tip: What is an empathy map?, by David Bland
Optimization Glossary: User Flows
[MUSIC]
Hi,
0:00
I'm Alena.
0:03
Every single day we interact
with a wide range of products.
0:11
Cell phones, microwaves, eating utensils,
and the clothes we're wearing.
0:14
Some products are so well made that we
barely notice that we're using them.
0:19
While others,
are notoriously hard to figure out.
0:23
Have you ever been lost or
confused because of poor navigation or
0:26
website layout?
0:29
Of course you have.
0:30
The Internet is plagued with
bad design and poor usability.
0:32
In this course, we'll take a look at
what makes for good user experiences.
0:36
We'll also look at how planning ahead can
mean the difference between making a sale
0:40
and losing a customer.
0:45
When we create products with a user
in mind, we make it easier for
0:47
them to figure out what's going on.
0:51
User experience design, or UX design for
short, is an all-encompassing term for
0:53
everything a user encounters as
they interact with a product.
0:59
So it's important to
consider their thoughts and
1:03
feelings during those interactions.
1:06
Instead of leaving users to figure
everything out on their own
1:09
we can leave clues and
hints to guide them.
1:12
Together we'll be creating tangible,
UX documents that lay the groundwork for
1:16
a ride sharing app.
1:21
By the end of the course, we'll
complete three different deliverables.
1:22
We'll build user personas, or
1:26
profiles of the common types of
users we expect on our platform.
1:29
These personas provide a reference that we
can use to assess our design decisions.
1:33
By keeping our personas in mind,
1:38
we can ensure that we are building
the correct product for our users.
1:41
We'll create empathy maps which look
at potential users thoughts and
1:46
feelings as they interact with the app.
1:50
By looking at their situations,
1:53
we are better able to understand
each user group's unique needs.
1:55
We'll also construct user flows,
2:00
which show how users ideally
move through the experience.
2:02
Even though users can interact in
a variety of ways, not just limited to
2:06
the basic steps we outline, a user flow
will help us determine how easy it is for
2:11
users to step through a specific process.
2:16
Although our end users
won't see these documents,
2:20
they are crucial in crafting
the right experience.
2:23
These are real tools that
companies used everyday
2:26
to build the best product possible.
2:29
Instead of backtracking later to
retrofit our product to our users,
2:31
we're able to make user's needs our
foundation, before we build anything.
2:35
As we continue to learn more about design,
2:40
we'll continue to refer back to these
documents and others like them,
2:43
to help inform and
shape the decisions we make along the way.
2:47
You'll find that these types
of documents will be helpful
2:51
as you plan future projects as well.
2:54
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