What is UX?4:23 with Anwar Montasir
Picture this: you’re about to enter a building in your neighborhood. This could be an office building, a market, a library. Your cellphone buzzes in your pocket, and you’re a bit distracted as you approach the front door. You push the metal bar across the glass door with your forearm, but it won’t budge. You try again, but no luck. Is the door locked? Is the business closed? Finally, you realize pushing won’t work: the door was designed to be pulled open. If you’re like most people, this probably happens to you fairly frequently. And while people often blame themselves for being distracted, the fault actually lies in the design of the door. If a handle had suggested being grabbed and pulled, that’s likely what you would have done.
Norman doors: doors where the design suggests the opposite of how they're actually used.
Empathy: the ability to understand and share the feelings of another
User Experience (UX) Design: encompasses all aspects of a user's interaction with a company, its services, and its products. UX designers put themselves into the shoes of users to create solutions through empathy.
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