By understanding the value in User Experience, we can better empathize with users to deliver products and services that are tailored to their needs.
Wikipedia: The Curse of Knowledge cognitive bias - A cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand
Think back to a time when you couldn't find a product you were looking for 0:00 on a website. 0:03 Maybe you were looking to make a custom shirt with a logo on the front and 0:05 a design on the back. 0:08 But the website wouldn't let you print on the back of the shirt. 0:09 You probably got angry and 0:13 went to a competitor's website because the original site didn't meet your needs. 0:14 Next time you need a shirt printed, which site are you going to visit? 0:18 The first one that let you down, or 0:22 the second one that made it easy to customize your order? 0:24 By understanding the value in user experience, we can better empathize with 0:27 users to deliver products and services that are tailored to their needs. 0:32 If the first site had a lot of users who abandon the site because they have limited 0:37 printing options, they're going to lose a lot more sales than just the one. 0:41 How a user feels about their experience directly reflects 0:47 on their view of the company and their products. 0:50 It's scary how fast people get so caught up in building a product 0:53 that they forget about the customer who will actually be using that product. 0:56 [SOUND] It can be easy to overlook flaws in our product, 1:00 because we can still understand how it was supposed to work. 1:03 Since you made it everything is obvious to you. 1:07 This cognitive bias is known as The curse of Knowledge because it's 1:10 easy to assume that other people have the same understanding that you do. 1:14 Imagine if you were seeing your product for the first time. 1:19 Would it still make sense or would you feel confused? 1:22 It's important to see things through the eyes of the people who use your product. 1:26 Empathy means being able to think about how your customer would use your product, 1:31 and what they would think. 1:35 More than just meeting your goals as a product owner 1:37 it's important to make people happy. 1:41 Or at the very least, not angry at you and your product. 1:43 You want people to enjoy your product and to keep using it. 1:47 You want to change the world. 1:51 But before we get to ahead of ourselves helping the world have more intuitive 1:53 experiences, let's learn a bit more about the basic theory of what UX is and is not. 1:57
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