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Why It’s Important to Recruit the Right People2:42 with Tomer Sharon
We will now go through a quick, straightforward process to help you recruit the right people for your user research activities. I call these people ‘study participants’, or just ‘participants’.
[MUSIC] 0:00 We will now go through a quick, straightforward process to 0:04 help you recruit the right people for your user research activities. 0:08 I call these people study participants or just participants. 0:12 Participants keep you honest, they make sure your world view is right. 0:17 They help you validate and invalidate your assumptions. 0:21 They give you data which you turn into information, then to knowledge that 0:25 helps you build great products and services that are human centered. 0:29 Many entrepreneurs and product developers turn to their friends and 0:34 family for feedback. 0:38 Friends and family are always happy to give you feedback. 0:40 The problem is that friends and family are biased. 0:43 They are your friends, your family. 0:47 How can they hurt your feelings? 0:50 Of course your idea is great. 0:51 Sure they'll use it. 0:53 No doubt they'll pay for it, a lot. 0:55 It is critical that you identify and 0:58 recruit the right people for your customer research. 1:00 Who are these right people? 1:04 These are the people who you currently envision as your target audience. 1:06 For example, if you live in Europe and 1:11 your target audience is in North America you are not collecting good data if you 1:13 go to the nearest supermarket and interview people. 1:18 Recruiting the right participants will ensure you collect the right data, 1:23 that you learn the best lessons, and that you truly validate or 1:27 invalidate your assumptions. 1:30 Social media can help you get the target audience that you're looking for. 1:33 After defining who is your target audience, 1:37 I will show you how to use social media to quickly, and effectively. 1:40 To find your audience. 1:44 Just before we start, 1:47 I wanted to say that you would be using several online services during this stage. 1:48 I'm sure you know that products change and that companies add new features and 1:53 update existing ones. 1:58 I'll be demonstrating stuff that might not be updated when you take this course. 2:00 Keep in mind that the principles remain the same. 2:05 I trust you to do the right thing, even if a feature has been updated. 2:08 I'd like to introduce you to a word sheet I've prepared to accompany and 2:13 document your work during this stage. 2:17 You'll be using it next, so here's what you need to do to get it. 2:19 Access the master worksheet. 2:24 The name of the doc is worksheet colon do people need my product. 2:27 And the link to it is in the video notes. 2:31 From the file menu, select make a copy and rename your copy and 2:35 voila, you are good to go. 2:40
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