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Why Research?0:58 with Tomer Sharon and Hope Armstrong
To create great users experiences, you need to know your users' frustrations and "pain points." User interviews are a great way to gather that information and create the best possible product.
Hi, there. My name is Hope Armstrong.
I'm a teacher and product designer here at Treehouse.
The first part of the UX design process is research.
In order to create great experiences for
users, we need to know their frustrations or pain points.
User interviews are a great way to gather the information
you need to create the best possible products.
Interviewing users can be useful to validate a new product idea or
even test out updates to a current product before
jumping into the lengthy process of development.
One mistake a lot of researchers make
is to keep to the surface of an issue by asking what the users like and
dislike instead of getting to the heart of the problem.
The goal of interviewing users is to find out what is and is not working for them.
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