Why Research?0:58 with Tomer Sharon and Hope Armstrong
To create great users experiences, you need to know your users' frustrations and "pain points." User interviews are a great way to gather that information and create the best possible product.
[MUSIC] 0:00 Hi, there. My name is Hope Armstrong. 0:09 I'm a teacher and product designer here at Treehouse. 0:11 The first part of the UX design process is research. 0:15 In order to create great experiences for 0:19 users, we need to know their frustrations or pain points. 0:21 User interviews are a great way to gather the information 0:25 you need to create the best possible products. 0:28 Interviewing users can be useful to validate a new product idea or 0:31 even test out updates to a current product before 0:36 jumping into the lengthy process of development. 0:39 One mistake a lot of researchers make 0:42 is to keep to the surface of an issue by asking what the users like and 0:45 dislike instead of getting to the heart of the problem. 0:49 The goal of interviewing users is to find out what is and is not working for them. 0:52
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