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Setting and Meeting Goals0:53 with Zac Gordon
When you make a website for a business you should have clearly defined goals for how you would like the website to help your business. Owning a successful website means learning how to set these goals, meet them, and then reassess new goals for the future.
[? music ?] [WordPress for Website Owners with Zac Gordon]
[? music ?] [Owning a WordPress Site Long Term]
When you own a website, it's important for you to have one primary goal that you can measure whether or not you're meeting.
This should be something more meaningful than just the number of visitors on your site since,
unless people are taking actions that you want, it really doesn't matter how many people see your site.
Here's some examples of good measurable goals for a website.
Have 40 sign-ups per month.
Have 10 contact form submissions per week.
Increase phone calls generated by the website by 20% in the first quarter,
or get twenty $100 donations in January.
Notice that you could easily determine whether or not you're meeting these types of goals.
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