1 00:00:00,000 --> 00:00:09,310 [MUSIC] 2 00:00:09,310 --> 00:00:10,460 Hi, I'm May. 3 00:00:10,460 --> 00:00:15,350 In this course, we're going to learn about the role of design in product development. 4 00:00:15,350 --> 00:00:20,400 The term product design can often be confused with industrial design. 5 00:00:20,400 --> 00:00:24,780 Recently, it has become a broader term to include service design, 6 00:00:24,780 --> 00:00:27,970 software design and physical product design. 7 00:00:27,970 --> 00:00:31,070 We live in a world where digital or software products are so 8 00:00:31,070 --> 00:00:34,310 much a part of our daily lives and experiences. 9 00:00:34,310 --> 00:00:38,570 And design plays an important role in the development of these digital products such 10 00:00:38,570 --> 00:00:40,090 as web and mobile apps. 11 00:00:41,190 --> 00:00:44,270 We'll be learning about the different disciplines of design and 12 00:00:44,270 --> 00:00:47,260 the process of designing products. 13 00:00:47,260 --> 00:00:51,210 To better understand this, we'll actually be designing a mobile app. 14 00:00:51,210 --> 00:00:52,900 And by the end of this course, 15 00:00:52,900 --> 00:00:57,290 you'll have a basic understanding of how to design a digital product. 16 00:00:57,290 --> 00:01:02,600 Companies such as Airbnb, Uber, Etsy, Spotify, 17 00:01:02,600 --> 00:01:07,560 Facebook, Google and others, have incorporated design thinking into their 18 00:01:07,560 --> 00:01:12,570 products by building design teams and processes into their organisation. 19 00:01:12,570 --> 00:01:16,980 They believe in creating products and experiences that aren't just functional, 20 00:01:16,980 --> 00:01:22,550 but are intuitive, usable, appealing and that builds trust with their users. 21 00:01:22,550 --> 00:01:26,990 Many of these companies incorporate user research, user experience, 22 00:01:26,990 --> 00:01:31,350 user interface, interaction and visual design into their process. 23 00:01:31,350 --> 00:01:35,350 Airbnb says, as a design-founded company, 24 00:01:35,350 --> 00:01:40,720 we feel the impact that design decisions have on the technology we use daily. 25 00:01:40,720 --> 00:01:45,400 And believe in supporting initiatives that acknowledge how design is changing the way 26 00:01:45,400 --> 00:01:47,410 we live and work. 27 00:01:47,410 --> 00:01:51,740 Mint says, Jason Putorti has made the boring beautiful and 28 00:01:51,740 --> 00:01:56,460 helped expand the role of software in the lives of ordinary people. 29 00:01:56,460 --> 00:02:01,510 As one of the founding members of the Mint team, he's worked on creating interfaces 30 00:02:01,510 --> 00:02:06,140 that inspire trust in users from the moment they lay eyes on them. 31 00:02:06,140 --> 00:02:08,630 And lastly, here's a quote from Apple. 32 00:02:08,630 --> 00:02:13,417 Apple puts emphasis on the overall customer experience, customer service, 33 00:02:13,417 --> 00:02:17,760 after-sales support, and even retail sales service. 34 00:02:17,760 --> 00:02:19,150 However, all of that would be for 35 00:02:19,150 --> 00:02:22,750 nothing when the product design itself is of low quality. 36 00:02:23,760 --> 00:02:28,460 As designers, we need to keep in mind that as technology continues to advance, 37 00:02:28,460 --> 00:02:32,040 the process of creating digital products will evolve. 38 00:02:32,040 --> 00:02:35,310 Every company is also unique in how they do things and 39 00:02:35,310 --> 00:02:36,650 how their teams are structured. 40 00:02:36,650 --> 00:02:38,670 But generally speaking, 41 00:02:38,670 --> 00:02:43,960 most tech companies have teams that are made up of product managers, engineers, 42 00:02:43,960 --> 00:02:48,480 designers, researchers, copywriters and marketers. 43 00:02:48,480 --> 00:02:52,570 The product designer role can be defined in different ways, as the skill sets 44 00:02:52,570 --> 00:02:57,265 of a product designer are the intersection of many different disciplines. 45 00:02:57,265 --> 00:03:01,120 We'll be learning more about these different disciplines in the next video, 46 00:03:01,120 --> 00:03:05,700 but in general, product designers are concerned with the experience of products 47 00:03:05,700 --> 00:03:09,010 and designing of holistic solution for its users. 48 00:03:09,010 --> 00:03:13,020 Now let's dive a little deeper into the different disciplines of product design.