1 00:00:00,170 --> 00:00:05,340 The phases of a journey map are sort of like the chapter titles of a book. 2 00:00:05,340 --> 00:00:10,580 In our example, Stable Sarah wants to purchase a weekender pass to EmmaCon, 3 00:00:10,580 --> 00:00:13,380 our fictitious rare gem conference. 4 00:00:13,380 --> 00:00:17,490 But she finds that she has a difficult time accomplishing that task. 5 00:00:17,490 --> 00:00:19,514 Using the information that we've gathered, 6 00:00:19,514 --> 00:00:25,200 Stable Sara's phases when going through the checkout process are explore site, 7 00:00:25,200 --> 00:00:30,600 commit to purchase, active purchase, and receive tickets. 8 00:00:30,600 --> 00:00:35,620 In these phases, we'll be able to isolate where her experiences pain points lie. 9 00:00:36,870 --> 00:00:40,463 The remaining three sections of the journey map are doing, 10 00:00:40,463 --> 00:00:43,980 thinking and feeling. 11 00:00:43,980 --> 00:00:48,270 You'll treat these sections similarly to how you would treat an empathy map. 12 00:00:48,270 --> 00:00:53,400 But as mentioned previously, you'll factor in time and action. 13 00:00:55,050 --> 00:01:00,130 It's worth noting that it can be fairly easy to confuse the doing and 14 00:01:00,130 --> 00:01:02,230 phases lanes of your journey map. 15 00:01:03,470 --> 00:01:07,540 The easiest way to keep them separate is remembering 16 00:01:07,540 --> 00:01:11,154 that the doing Post-its tend to be specific. 17 00:01:11,154 --> 00:01:15,849 And many doing Post-its can fit under a phase. 18 00:01:15,849 --> 00:01:18,600 Take about ten minutes to fill out your journey map. 19 00:01:18,600 --> 00:01:22,300 And in the next video, we can begin looking for pain points and 20 00:01:22,300 --> 00:01:24,360 where we have design opportunities.