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The phases of a journey map are sort
of like the chapter titles of a book.

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In our example, Stable Sarah wants to
purchase a weekender pass to EmmaCon,

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our fictitious rare gem conference.

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But she finds that she has a difficult
time accomplishing that task.

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Using the information that we've gathered,

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Stable Sara's phases when going through
the checkout process are explore site,

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commit to purchase, active purchase,
and receive tickets.

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In these phases, we'll be able to isolate
where her experiences pain points lie.

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The remaining three sections
of the journey map are doing,

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thinking and feeling.

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You'll treat these sections similarly
to how you would treat an empathy map.

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But as mentioned previously,
you'll factor in time and action.

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It's worth noting that it can be
fairly easy to confuse the doing and

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phases lanes of your journey map.

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The easiest way to keep them
separate is remembering

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that the doing Post-its
tend to be specific.

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And many doing Post-its
can fit under a phase.

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Take about ten minutes to
fill out your journey map.

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And in the next video,
we can begin looking for pain points and

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where we have design opportunities.