1 00:00:00,500 --> 00:00:02,880 We've been talking a lot about users. 2 00:00:02,880 --> 00:00:06,720 So let's take a step back and discuss what the term users actually means. 3 00:00:07,810 --> 00:00:10,760 Users are people who interact with your product. 4 00:00:10,760 --> 00:00:13,450 Think about everything you've interacted with today. 5 00:00:13,450 --> 00:00:16,670 Did you hit the snooze button on your phone or check the weather app? 6 00:00:17,820 --> 00:00:20,190 Have you used your car radio today? 7 00:00:20,190 --> 00:00:24,100 My guess is that you've been a user of a lot of products today. 8 00:00:24,100 --> 00:00:28,190 But you aren't the only one who used a phone alarm clock or a car radio. 9 00:00:29,300 --> 00:00:31,230 There can be all types of users. 10 00:00:31,230 --> 00:00:33,900 After all, there are all types of people who may be 11 00:00:33,900 --> 00:00:35,860 interested in using your product. 12 00:00:35,860 --> 00:00:39,940 These people can often be grouped by statistical data related to 13 00:00:39,940 --> 00:00:44,630 the population, demographics, and psychological attributes 14 00:00:44,630 --> 00:00:49,135 such as attitudes, interests, and lifestyles, psychographics. 15 00:00:50,625 --> 00:00:54,015 Later on, we'll learn how these groupings help us determine the way 16 00:00:54,015 --> 00:00:55,895 people interact with our app. 17 00:00:55,895 --> 00:00:58,765 For now, let's just think of users as people 18 00:00:58,765 --> 00:01:01,645 who have a goal when they use a product. 19 00:01:01,645 --> 00:01:05,255 Most people don't stumble on products for no reason. 20 00:01:05,255 --> 00:01:07,705 You go on a website to buy a cool chair, or 21 00:01:07,705 --> 00:01:10,760 you check your account's balance with your banking app. 22 00:01:10,760 --> 00:01:14,960 Even if you're doing something seemingly fun, like playing a mobile game, 23 00:01:14,960 --> 00:01:16,250 there are clear goals and 24 00:01:16,250 --> 00:01:20,660 objectives that you need to meet in order to move throughout the game. 25 00:01:20,660 --> 00:01:24,980 Of course, users can have different goals in using the same products, 26 00:01:24,980 --> 00:01:29,400 cashing a check in a banking app or transferring money in the same app. 27 00:01:29,400 --> 00:01:32,110 Because users are diverse, their needs and 28 00:01:32,110 --> 00:01:35,890 motives for using even the same products can vary. 29 00:01:35,890 --> 00:01:41,760 In summary, users are people who interact with products in order to reach a goal. 30 00:01:41,760 --> 00:01:45,910 In the following video, we'll talk about why it's important to tailor the users 31 00:01:45,910 --> 00:01:47,710 experience to meet that goal.