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We've been talking a lot about users.

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So let's take a step back and discuss
what the term users actually means.

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Users are people who
interact with your product.

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Think about everything you've
interacted with today.

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Did you hit the snooze button on
your phone or check the weather app?

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Have you used your car radio today?

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My guess is that you've been
a user of a lot of products today.

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But you aren't the only one who used
a phone alarm clock or a car radio.

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There can be all types of users.

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After all,
there are all types of people who may be

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interested in using your product.

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These people can often be grouped
by statistical data related to

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the population, demographics,
and psychological attributes

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such as attitudes, interests,
and lifestyles, psychographics.

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Later on, we'll learn how these
groupings help us determine the way

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people interact with our app.

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For now,
let's just think of users as people

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who have a goal when they use a product.

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Most people don't stumble on products for
no reason.

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You go on a website to buy a cool chair,
or

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you check your account's
balance with your banking app.

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Even if you're doing something seemingly
fun, like playing a mobile game,

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there are clear goals and

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objectives that you need to meet in
order to move throughout the game.

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Of course, users can have different
goals in using the same products,

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cashing a check in a banking app or
transferring money in the same app.

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Because users are diverse, their needs and

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motives for
using even the same products can vary.

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In summary, users are people who interact
with products in order to reach a goal.

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In the following video, we'll talk about
why it's important to tailor the users

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experience to meet that goal.