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Think back to a time when you couldn't
find a product you were looking for

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on a website.

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Maybe you were looking to make a custom
shirt with a logo on the front and

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a design on the back.

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But the website wouldn't let you
print on the back of the shirt.

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You probably got angry and

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went to a competitor's website because
the original site didn't meet your needs.

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Next time you need a shirt printed,
which site are you going to visit?

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The first one that let you down, or

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the second one that made it
easy to customize your order?

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By understanding the value in user
experience, we can better empathize with

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users to deliver products and
services that are tailored to their needs.

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If the first site had a lot of users who
abandon the site because they have limited

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printing options, they're going to lose
a lot more sales than just the one.

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How a user feels about their
experience directly reflects

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on their view of the company and
their products.

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It's scary how fast people get so
caught up in building a product

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that they forget about the customer who
will actually be using that product.

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[SOUND] It can be easy to
overlook flaws in our product,

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because we can still understand
how it was supposed to work.

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Since you made it everything
is obvious to you.

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This cognitive bias is known as
The curse of Knowledge because it's

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easy to assume that other people have
the same understanding that you do.

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Imagine if you were seeing your
product for the first time.

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Would it still make sense or
would you feel confused?

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It's important to see things through the
eyes of the people who use your product.

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Empathy means being able to think about
how your customer would use your product,

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and what they would think.

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More than just meeting your
goals as a product owner

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it's important to make people happy.

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Or at the very least,
not angry at you and your product.

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You want people to enjoy your product and
to keep using it.

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You want to change the world.

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But before we get to ahead of ourselves
helping the world have more intuitive

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experiences, let's learn a bit more about
the basic theory of what UX is and is not.