1 00:00:00,840 --> 00:00:06,793 You may hear people say, UX, UI or UIUX to describe a job or skill set. 2 00:00:06,793 --> 00:00:10,691 But these two roles are distinct steps in a product's production. 3 00:00:10,691 --> 00:00:15,280 Let's unpack what each of them is and the key differences. 4 00:00:15,280 --> 00:00:19,065 UX, like we've been talking about, is user experience. 5 00:00:19,065 --> 00:00:22,078 UI stands for user interface. 6 00:00:22,078 --> 00:00:25,402 Right there, we already have a big difference. 7 00:00:25,402 --> 00:00:30,090 User experience is the underlying process, and how it works, 8 00:00:30,090 --> 00:00:33,190 while user interface is what a user sees. 9 00:00:34,560 --> 00:00:38,816 UX designers plan the blueprint for how the experience works. 10 00:00:38,816 --> 00:00:40,996 They study users, they prototype, 11 00:00:40,996 --> 00:00:46,050 and they strive to create the best possible experience for the users. 12 00:00:46,050 --> 00:00:49,534 They ask questions like how can we make this easier for the user? 13 00:00:49,534 --> 00:00:52,500 Or how would a user understand this process? 14 00:00:53,670 --> 00:00:57,319 UI designers, on the other hand, focus on the layout and 15 00:00:57,319 --> 00:01:00,372 how the product's interface looks and works. 16 00:01:00,372 --> 00:01:03,760 They are creating what the user ends up seeing. 17 00:01:03,760 --> 00:01:08,348 So it's important that they communicate with the UX designers to come up with 18 00:01:08,348 --> 00:01:13,305 solutions that are aesthetically pleasing while also meeting the user's needs. 19 00:01:13,305 --> 00:01:16,567 It can be easy to downplay either of these roles, but 20 00:01:16,567 --> 00:01:20,288 they are both crucial in making the best possible product. 21 00:01:20,288 --> 00:01:25,156 Since the UX process isn't as obvious to the end user It could be easy to 22 00:01:25,156 --> 00:01:31,150 think that UI is more important because it's what the user actually sees. 23 00:01:31,150 --> 00:01:35,857 Likewise, it could be easy to assume that the UI is just superficial when 24 00:01:35,857 --> 00:01:37,872 UX took planning in research. 25 00:01:37,872 --> 00:01:40,080 Both had solid UX foundation and 26 00:01:40,080 --> 00:01:44,430 a solid UI worked together to create the best user experience. 27 00:01:45,640 --> 00:01:49,465 However, the interface is part of the experience. 28 00:01:49,465 --> 00:01:53,812 But a good interface can't save a critically flawed experience, 29 00:01:53,812 --> 00:01:59,430 just like a good coat of paint can't save a car with a bad engine inside. 30 00:01:59,430 --> 00:02:03,135 Especially in smaller companies, it could be common for 31 00:02:03,135 --> 00:02:05,846 someone to do both UX and UI for a product. 32 00:02:05,846 --> 00:02:09,895 Even so, it's important to keep in mind that UX and 33 00:02:09,895 --> 00:02:15,183 UI are still two specific roles, the planner and the visualizer. 34 00:02:15,183 --> 00:02:16,512 Speaking of roles, 35 00:02:16,512 --> 00:02:21,060 we're going to look at how user experience works in a more applied way