1 00:00:00,740 --> 00:00:02,240 To wrap up this stage, 2 00:00:02,240 --> 00:00:06,590 let's dig a little more into how all this applies to the real world. 3 00:00:06,590 --> 00:00:09,000 We've learned about how users are important and 4 00:00:09,000 --> 00:00:12,720 how crucial it is to design systems around their needs. 5 00:00:12,720 --> 00:00:15,290 But it's important to understand how UX design 6 00:00:15,290 --> 00:00:18,030 fits into the greater scheme of things. 7 00:00:18,030 --> 00:00:20,550 UX has a role in a team environment. 8 00:00:20,550 --> 00:00:23,140 Although it's important to note that it's different everywhere 9 00:00:23,140 --> 00:00:25,800 based on company's size, resources, and culture. 10 00:00:26,810 --> 00:00:30,412 First and foremost, UX should be backed in data. 11 00:00:30,412 --> 00:00:34,046 Strive to build a strong, research based foundation for 12 00:00:34,046 --> 00:00:39,020 your product as it's developed instead of relying on speculation. 13 00:00:39,020 --> 00:00:41,350 Because research is such a vital and 14 00:00:41,350 --> 00:00:45,750 robust topic, we won't be able to cover it in this course alone. 15 00:00:45,750 --> 00:00:48,811 Please check the notes associated with this video for 16 00:00:48,811 --> 00:00:52,563 more resources on collecting meaningful data about your users. 17 00:00:52,563 --> 00:00:55,200 Good user experience should stem from research and 18 00:00:55,200 --> 00:00:58,440 should work as a blueprint for the road ahead. 19 00:00:58,440 --> 00:01:02,139 Your user experience should be reflected in every phase of 20 00:01:02,139 --> 00:01:07,340 the project's process in design, implementation, and beyond. 21 00:01:07,340 --> 00:01:11,218 It's important that the goals you define remain part of the project. 22 00:01:11,218 --> 00:01:14,170 Imagine creating the perfect user experience. 23 00:01:14,170 --> 00:01:14,818 And then, 24 00:01:14,818 --> 00:01:19,499 the final product is hard to use because that ground work was never utilized. 25 00:01:19,499 --> 00:01:20,929 And that's not good. 26 00:01:20,929 --> 00:01:25,628 Communication is key through every step of the process to make sure that 27 00:01:25,628 --> 00:01:30,500 the ground work you lay now becomes the foundation for the final project. 28 00:01:30,500 --> 00:01:35,544 Here's a timeline of how the UX process comes together within a project. 29 00:01:35,544 --> 00:01:38,870 We'll be looking at this from the context of our ride sharing app. 30 00:01:40,350 --> 00:01:43,450 Research before you begin your project. 31 00:01:43,450 --> 00:01:45,320 This is out of the scope of this course, but 32 00:01:45,320 --> 00:01:48,680 it's important for any real world UX work that you do. 33 00:01:49,900 --> 00:01:53,759 Don't be afraid to change your decisions as you learn more about your users. 34 00:01:54,780 --> 00:01:59,370 Build personas for your users to help you think about the different types of users 35 00:01:59,370 --> 00:02:00,250 who will use your app. 36 00:02:01,340 --> 00:02:05,860 Make empathy maps for your users to better see where they're coming from. 37 00:02:05,860 --> 00:02:08,820 What are people thinking and feeling as they use our app? 38 00:02:10,040 --> 00:02:11,850 Look at your user's goals. 39 00:02:11,850 --> 00:02:12,700 For us, 40 00:02:12,700 --> 00:02:16,490 we'll be figuring out what each of the users wants out of our ride sharing app. 41 00:02:17,680 --> 00:02:21,790 Create a user flow to help guide your product's development 42 00:02:21,790 --> 00:02:24,680 toward helping your users easily navigate your product. 43 00:02:25,760 --> 00:02:30,630 From here the documents can be used to help the wireframing design choices and 44 00:02:30,630 --> 00:02:32,380 development choices. 45 00:02:32,380 --> 00:02:35,430 Even though the end user doesn't see these documents, 46 00:02:35,430 --> 00:02:37,720 they help shape the user's final experience. 47 00:02:38,820 --> 00:02:42,140 UX should be a circular, iterative process. 48 00:02:42,140 --> 00:02:45,540 Instead of saying [LAUGH] I've got it, next step. 49 00:02:45,540 --> 00:02:49,970 UX should focus on adapting processes to better suit the users 50 00:02:49,970 --> 00:02:53,010 by observing how users interact with the product. 51 00:02:53,010 --> 00:02:57,240 You can continue to customize the product to better fit their needs. 52 00:02:57,240 --> 00:03:02,130 By doing user testing, you can see how real users interact with your product 53 00:03:02,130 --> 00:03:05,050 before you're too far along into development, or 54 00:03:05,050 --> 00:03:07,070 before your product is launched. 55 00:03:07,070 --> 00:03:10,980 It's a lot cheaper to test as you go than to realize that you got it 56 00:03:10,980 --> 00:03:12,720 all wrong when the product launches. 57 00:03:13,820 --> 00:03:17,986 As you can see, there's a lot of information that goes into UX Design. 58 00:03:17,986 --> 00:03:21,196 Now that we have our bases covered, let's take that knowledge and 59 00:03:21,196 --> 00:03:22,410 start building things.