1 00:00:00,610 --> 00:00:05,770 Now that we understand how user personas work, let's try our hand at creating some. 2 00:00:05,770 --> 00:00:08,590 In this video, we'll be making user personas for 3 00:00:08,590 --> 00:00:11,000 people who use a ride sharing app. 4 00:00:11,000 --> 00:00:15,130 Remember that user personas are just examples to plan around, and 5 00:00:15,130 --> 00:00:18,410 they don't represent every individual's needs and interests. 6 00:00:19,490 --> 00:00:20,700 Let's make some personas for 7 00:00:20,700 --> 00:00:24,740 the common types of passengers who would use a ride sharing app. 8 00:00:24,740 --> 00:00:29,240 For these exercises, we'll be focusing on only the passenger experience, 9 00:00:29,240 --> 00:00:30,760 not the driver's experience for our app. 10 00:00:31,970 --> 00:00:34,000 We'll start with a businessman. 11 00:00:34,000 --> 00:00:38,820 He is trying to get to the airport from his hotel to catch a flight back home. 12 00:00:38,820 --> 00:00:40,570 We also have some college friends, 13 00:00:40,570 --> 00:00:43,130 they are trying to go home after a night out on the town. 14 00:00:44,190 --> 00:00:46,990 For our third persona, it's up to you to decide. 15 00:00:46,990 --> 00:00:50,090 What's the final persona that we should take into consideration 16 00:00:50,090 --> 00:00:50,830 as we build our app. 17 00:00:51,830 --> 00:00:54,850 You can find all these documents in the course notes. 18 00:00:54,850 --> 00:00:57,070 Feel free to add information and dig deeper. 19 00:00:58,250 --> 00:01:00,170 Look at research for these groups. 20 00:01:00,170 --> 00:01:02,760 What are the business man's expected cost? 21 00:01:02,760 --> 00:01:05,790 Or how much would a cab to the airport cost? 22 00:01:05,790 --> 00:01:09,270 How often do college friends go to parties on average? 23 00:01:09,270 --> 00:01:11,870 The more data you can gather about your groups, 24 00:01:11,870 --> 00:01:15,880 the more it can inform your decisions to help you create the best experience for 25 00:01:15,880 --> 00:01:20,160 these users based around the most accurate information. 26 00:01:20,160 --> 00:01:23,700 We'll be covering user research in more detail in other courses. 27 00:01:23,700 --> 00:01:28,140 For now, it's important to understand that having accurate data about your users 28 00:01:28,140 --> 00:01:31,940 will help to confirm that you're on the right track as a UX designer. 29 00:01:33,060 --> 00:01:35,610 Remember, we talked about demographic traits, or 30 00:01:35,610 --> 00:01:38,070 things you can't control, like your age or your race. 31 00:01:39,070 --> 00:01:43,180 Demographic information is the type of questions asked for a census. 32 00:01:43,180 --> 00:01:47,505 Let's go ahead and pull out the first user persona from our course files. 33 00:01:47,505 --> 00:01:49,649 [SOUND] Let's put demographic things at the top. 34 00:01:49,649 --> 00:01:52,944 So we have Businessman Bryan, a sales manager for 35 00:01:52,944 --> 00:01:55,980 a midsize company who lives in Denver. 36 00:01:55,980 --> 00:01:58,650 He is 34, single, and male. 37 00:01:58,650 --> 00:02:02,250 For our purposes, we care about how much he will use our app and 38 00:02:02,250 --> 00:02:05,110 the unique perspective he brings to our product. 39 00:02:05,110 --> 00:02:08,910 We expect him to use our app six times total per month. 40 00:02:08,910 --> 00:02:12,680 And since he has a company card, he isn't too concerned about how much he's 41 00:02:12,680 --> 00:02:15,150 spending, as long as it's somewhat reasonable. 42 00:02:16,580 --> 00:02:19,650 Psychographic traits are things that you can control, 43 00:02:19,650 --> 00:02:23,720 that make you who you are, like you're values or your interest. 44 00:02:23,720 --> 00:02:27,620 We'll keep these in mind more as we start to work with these personas. 45 00:02:27,620 --> 00:02:29,650 Let's write him a bio about who he is and 46 00:02:29,650 --> 00:02:32,190 the context of being a potential user for our app. 47 00:02:33,325 --> 00:02:37,070 Bryan travels frequently and it's important for his job. 48 00:02:37,070 --> 00:02:40,970 He takes pride in his work and he is prompt, and prepared. 49 00:02:40,970 --> 00:02:42,140 He travels a lot but 50 00:02:42,140 --> 00:02:46,480 he's frustrated that cabs don't tell him when they're almost about to pick him up. 51 00:02:46,480 --> 00:02:49,510 He's willing to give ride sharing a chance because he's heard 52 00:02:49,510 --> 00:02:52,060 good things about drivers getting there quickly. 53 00:02:52,060 --> 00:02:55,350 And that he can see when the driver will be arriving. 54 00:02:55,350 --> 00:02:58,840 He is prompt, prepared, assertive, and confident. 55 00:02:58,840 --> 00:03:04,160 His habits are scheduling rides in advance, using his company card to pay, 56 00:03:04,160 --> 00:03:08,100 traveling light, and arriving at the airport with plenty of time. 57 00:03:08,100 --> 00:03:12,700 We'll visit his goals in stage three, so let's leave those out for now. 58 00:03:12,700 --> 00:03:16,510 Let's compare this with another persona I've made for Social Sarah. 59 00:03:16,510 --> 00:03:20,930 A college student who is riding back to her apartment with her roommates. 60 00:03:20,930 --> 00:03:26,380 Full time college student, less than $5 splits fare with friends. 61 00:03:26,380 --> 00:03:30,520 Habits, uses apps to get home safely after parties, 62 00:03:30,520 --> 00:03:33,390 splits fares with her roommates to save money. 63 00:03:33,390 --> 00:03:34,790 Books the ride for herself and 64 00:03:34,790 --> 00:03:37,810 her friends, travels in groups of three or more. 65 00:03:39,020 --> 00:03:42,420 I've started to fill these out, but if you have any more ideas, 66 00:03:42,420 --> 00:03:46,420 feel free to add them in to more fully expand upon these personas. 67 00:03:46,420 --> 00:03:49,810 I've also included a blank persona in the downloads. 68 00:03:49,810 --> 00:03:53,830 You should take some time right now to complete a third persona. 69 00:03:53,830 --> 00:03:57,750 We want it to be a user who relies on a ride sharing app. 70 00:03:57,750 --> 00:04:00,060 So the more realistic it is, the better. 71 00:04:01,140 --> 00:04:03,170 Once we have these personas complete, 72 00:04:03,170 --> 00:04:06,970 we can more easily make decisions that can help our audience. 73 00:04:06,970 --> 00:04:11,420 We can ask questions like, how will Businessman Bryan like our process? 74 00:04:11,420 --> 00:04:14,170 Or, will the Social Sarah be interested 75 00:04:14,170 --> 00:04:17,202 in using this new feature we're thinking of adding. 76 00:04:17,202 --> 00:04:22,030 By picturing examples, we can make more informed choices on behalf of our users.