1 00:00:00,420 --> 00:00:03,070 We probably want to make money at the end of the day. 2 00:00:03,070 --> 00:00:07,348 But we need to provide our customers with the service they're looking for 3 00:00:07,348 --> 00:00:10,386 in order to make them happy and earn their business. 4 00:00:10,386 --> 00:00:13,337 Your goals could also be something non monetary, 5 00:00:13,337 --> 00:00:16,358 like booking a reservation at your restaurant, or 6 00:00:16,358 --> 00:00:21,320 downloading a brochure about ways to keep their local parks clean. 7 00:00:21,320 --> 00:00:25,174 When we say your goals, it can also be your clients' goals. 8 00:00:25,174 --> 00:00:30,486 If you're creating the product for another company and their users, if you are making 9 00:00:30,486 --> 00:00:35,578 this site for someone else like a client, you should still do your due diligence and 10 00:00:35,578 --> 00:00:40,550 figure out the expectations and goals of both the end user as well as your client. 11 00:00:41,800 --> 00:00:44,189 Think of why you created your product. 12 00:00:44,189 --> 00:00:47,755 For the ride sharing app, of course we want to make money, but 13 00:00:47,755 --> 00:00:50,166 we also want our users to get home safely. 14 00:00:50,166 --> 00:00:54,165 So we're providing an alternative to costly cabs. 15 00:00:54,165 --> 00:00:55,653 We can have multiple goals. 16 00:00:55,653 --> 00:01:00,245 We want to provide drivers with a side job that works around their schedule. 17 00:01:00,245 --> 00:01:02,477 We want repeat app users who like it so 18 00:01:02,477 --> 00:01:06,376 much that we're the ones who drive them around town from now on. 19 00:01:06,376 --> 00:01:08,845 We also want the app to be popular. 20 00:01:08,845 --> 00:01:12,436 We want people to share the app and get their friends to download it, 21 00:01:12,436 --> 00:01:16,405 which means that we need the app to route the largest number of passengers as 22 00:01:16,405 --> 00:01:17,612 quickly as possible. 23 00:01:17,612 --> 00:01:20,843 We'll talk more about measurable goals in a later video. 24 00:01:20,843 --> 00:01:24,290 But it's important to have ways to assess that you're meeting your goals.