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We probably want to make
money at the end of the day.

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But we need to provide our customers
with the service they're looking for

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in order to make them happy and
earn their business.

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Your goals could also be
something non monetary,

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like booking a reservation
at your restaurant, or

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downloading a brochure about ways
to keep their local parks clean.

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When we say your goals,
it can also be your clients' goals.

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If you're creating the product for another
company and their users, if you are making

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this site for someone else like a client,
you should still do your due diligence and

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figure out the expectations and goals of
both the end user as well as your client.

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Think of why you created your product.

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For the ride sharing app,
of course we want to make money, but

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we also want our users to get home safely.

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So we're providing
an alternative to costly cabs.

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We can have multiple goals.

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We want to provide drivers with a side
job that works around their schedule.

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We want repeat app users who like it so

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much that we're the ones who drive
them around town from now on.

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We also want the app to be popular.

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We want people to share the app and
get their friends to download it,

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which means that we need the app to route
the largest number of passengers as

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quickly as possible.

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We'll talk more about measurable
goals in a later video.

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But it's important to have ways to
assess that you're meeting your goals.