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Now let's look at Social Sarah,
our college student.

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She has similar needs to
Businessman Brian, she needs a ride.

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But she'll use the app differently.

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Sarah will still have a pick
up location and destination.

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She should still get a price
estimate when she chooses a vehicle.

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And she'll also need to confirm a ride and
make a payment.

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Sarah will also benefit from knowing when
the driver is getting close to picking her

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and her friends up.

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We also have some key differences.

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Sarah has additional passengers which
may limit the types of vehicles she

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can ride in.

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It will cost her more to get
a vehicle to fit everyone, but

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it's still cheaper than getting
two vehicles through the app.

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She's not going to want a fancy car, but

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a larger vehicle will be
something she's interested in.

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She doesn't know when she'll
be going from place to place.

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It doesn't make sense for
her to schedule rides in advance.

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The app could connect with other apps
that let you send money to friends, so

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Sarah can request money from her friends
to help cover their portion of the fare.

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She may also use referral codes or
coupons she gets from the app.

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So there should be a place for
her to use those credits.

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Let's say that Sarah is going back to
her apartment with her friends but

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she has an extra friend who lives out in
the way and would like to be dropped off.

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She'll need a way to add in an extra stop.

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Again, this will cost more money
than not doing this step, but

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it will be cheaper for Sarah's
friend than booking an extra car and

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the driver can make a little
extra money on the route.

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Let's look at where these fit in.

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We're going to put the new
steps where they fit in.

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For duplicate steps like booking a ride,
we'll tuck the card behind

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the businessman's card to show that
they're both sharing that same step.

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Sara also needs to go through onboarding,
but

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we are also assuming that
she already has that set up.

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Sarah will not be scheduling a ride,
so we don't need that step.

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We will need a pickup
location which should default

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to using her current location.

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Sarah will also need to select the
destination for herself and her friend.

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Sarah will select the additional
stop to drop off her friend.

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The businessman only needed to go to the
airport, so we didn't need this feature.

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The app will need to present
her with vehicle choices.

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However, Sarah is going to be most
concerned with number of seats and cost.

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So we'll need to make sure that she has
that information when choosing a vehicle.

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Before she selects her payment method, she
should be shown any discounts applied, and

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given the option to add
an additional discount code.

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Finally, she'll book her ride.

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And while they wait for their ride,

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she can request that her friends chip
in money to help pay for the fare.

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The app will prompt her
when the driver is nearby.

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After the final person has
been dropped off safely,

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the payment method should be charged and
an email receipt sent.

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The app should still prompt her to rate
her driver and the passenger experience.

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And finally, tip, if she felt particularly
safe or happy with the service.

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Follow similar steps for
your third persona.

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What will be different and how will you
fit those steps into our user flow?