1 00:00:00,370 --> 00:00:05,049 On every step and with every choice we should always prioritize what the user 2 00:00:05,049 --> 00:00:08,061 wants and how we can help them reach their goals. 3 00:00:08,061 --> 00:00:12,754 We've learned about how to categorize types of users to meet the needs of key 4 00:00:12,754 --> 00:00:15,980 user groups by creating user personas. 5 00:00:15,980 --> 00:00:20,900 We looked at the perspectives they brought to the product by creating empathy 6 00:00:20,900 --> 00:00:25,984 maps to better understand the situations and context in which they use the app. 7 00:00:25,984 --> 00:00:29,889 We learned how to create goals that help both our users and ourselves, so 8 00:00:29,889 --> 00:00:34,000 that everyone will benefit from the user's interaction with the product. 9 00:00:35,090 --> 00:00:39,411 Because we understand our users, we were able to find new features and 10 00:00:39,411 --> 00:00:43,159 ways they could use the app to give them a better experience. 11 00:00:43,159 --> 00:00:46,915 We took the time to understand what our personas may be thinking, but 12 00:00:46,915 --> 00:00:49,490 that's just the tip of the iceberg. 13 00:00:49,490 --> 00:00:54,637 Test early, and often with real people to see how they use the products and 14 00:00:54,637 --> 00:00:58,052 how to improve on how you think about your users. 15 00:00:58,052 --> 00:01:02,930 We used a card sorting exercise to think about actions users need to take from 16 00:01:02,930 --> 00:01:05,152 one end of our product to the next. 17 00:01:05,152 --> 00:01:09,999 Finally, we learned how it all comes together in a user flow which shows each 18 00:01:09,999 --> 00:01:14,740 step a user should take on the path to reaching their goals. 19 00:01:14,740 --> 00:01:18,614 You'll be able to use all these skills as you define the goals for 20 00:01:18,614 --> 00:01:23,087 any project you're working on whether that project is technical or not. 21 00:01:23,087 --> 00:01:27,688 Everything from building a house to hosting an event can benefit from keeping 22 00:01:27,688 --> 00:01:32,587 in mind the people who will be building, using or participating in your project. 23 00:01:32,587 --> 00:01:36,190 You can make a difference in someone's life one experience at a time.