1 00:00:00,330 --> 00:00:05,770 It's time to start preparing for usability study with you as the moderator. 2 00:00:05,770 --> 00:00:09,450 To get the most out of our study, the key is planning. 3 00:00:09,450 --> 00:00:14,255 We'll talk through the steps using an imaginary scenario on a very real website, 4 00:00:14,255 --> 00:00:15,724 Amazon.com. 5 00:00:16,770 --> 00:00:21,230 Let's pretend that the analyst at Amazon.com discovered an unusually high 6 00:00:21,230 --> 00:00:25,320 drop off rate in visitors looking for air conditioner units. 7 00:00:25,320 --> 00:00:29,640 Meaning, a lot of people are looking for A/C units on Amazon, but 8 00:00:29,640 --> 00:00:31,330 aren't buying them. 9 00:00:31,330 --> 00:00:34,850 We want to find out why this is happening and how we can change it. 10 00:00:36,110 --> 00:00:39,910 When you need to find out the why behind a research finding, 11 00:00:39,910 --> 00:00:43,810 talking directly to people is often you're best route. 12 00:00:43,810 --> 00:00:47,550 Doing so through a usability study allows you to ask questions 13 00:00:47,550 --> 00:00:49,050 in the context of that problem. 14 00:00:50,390 --> 00:00:53,610 In order to get the most learning out of this exercise, 15 00:00:53,610 --> 00:00:55,720 let's run the study in person, so 16 00:00:55,720 --> 00:00:58,990 that we can all get some practice with comprehensive study planning. 17 00:01:00,010 --> 00:01:02,780 It would be perfectly reasonable to run the study remotely, 18 00:01:02,780 --> 00:01:05,370 in order to reach a more diverse audience. 19 00:01:05,370 --> 00:01:08,180 However, we'll practice this in person so 20 00:01:08,180 --> 00:01:12,340 that you can see firsthand the interactions between the moderator and 21 00:01:12,340 --> 00:01:15,850 the participant, as well as all the planning required to get there. 22 00:01:16,940 --> 00:01:22,630 Please evaluate the Amazon.com usability test plan for imaginary scenario. 23 00:01:22,630 --> 00:01:24,350 Note the things that need to be changed.