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We're now going to write
an email survey together.

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This survey is for our fictional
custom t-shirt design service.

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Previously, they only sold existing
designs and now they have launched a new

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feature, allowing people to design and
customize their very own t-shirts.

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The goal of our survey is to evaluate
the launch of this new feature.

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This survey will be sent to a random
sample of people who have created and

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saved their custom t-shirt designs.

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I will be using Google Survey tool for
this demonstration.

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This tool is called Google Forms.

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You can start a new form by
going to File > New > Form.

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I will start by giving the survey a name.

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Feedback on your
Custom T-shirt Experience.

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I will also want to thank participants for
their time and

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instructional text as well as ask for
their honest feedback.

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Thanks for providing your feedback.

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We value your honest opinion.

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We'll now kick off the survey with a
question about how well they were able to

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achieve their goal.

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How much do you agree with

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the following statement- I was able

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to customize my t-shirt as needed.

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We'll provide choices using the standard,

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like scale options, multiple choice,
and now standard options.

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Strongly agree, Agree,

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Neither agree nor disagree,

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Disagree, or Strongly disagree.

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I'll make sure to select required for
all closed-ended questions in the survey.

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Below, we can add an open-ended question
to understand why they provided

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the responses they did.

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Please explain why you
chose the answer above.

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The open-ended questions in
the survey will be optional.

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That way, we can gather meaningful
quantitative data even from people who may

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not wish to elaborate on their reasoning.

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Okay, next question.

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How would you rank the ease-of-use of

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the t-shirt, Design tool.

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Again, to answer this question let's
use the standard Likert options.

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Very easy, Easy, Neither easy nor

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hard, Hard, and Very hard.

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Well, make sure to make
this required as well.

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Although this sounds similar
to the question above,

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it's actually different
in a meaningful way.

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The first question was about whether
they have the essentials necessary.

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But the second is really about how they
felt about the experience overall.

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Next, we'll use a ranking question to
understand what features may be important

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to work on next.

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Since Google Forms doesn't have
a formal ranking question,

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the grid can accomplish the same thing.

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So, new question.

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Please rank the list of potential new
features below in order of preference,

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with number one being the most important.

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So, we'll start with the features, I'm
just gonna copy-paste them from another

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screen to save us a little bit of time.

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Okay, I'm just gonna add two more.

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One more.

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Okay, now we have a set of features for
somebody to rank.

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And for the columns,
we'll just number those.

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4, 5, 6, 7, great.

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Now we need to make sure
the require response in each row,

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as well as limit one response per column.

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These options ensure that people cannot
give the same importance ranking to more

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than one feature.

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If you want to get an idea
of what this will look like,

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you can actually click away and
it creates a preview for us.

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Okay, the last question in the section is,

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have you purchased a t-shirt
from Custom Designs?

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Okay, let's write that down.

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Have you purchased a t-shirt
from Custom Designs?

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Yes or No?

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Following this question,
I can set up conditional logics,

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so that only those who answer yes will see
questions regarding the purchase itself.

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To do this, I need to start by adding
a new section, using this icon right here.

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There's the new section,
let's give that name, About your t-shirt.

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I'll then go back to the yes or
no question, and I'll say,

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Go to section based on answer.

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Now, this is where the condition
of logic comes handy.

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If somebody says, yes, I have purchased
a t-shirt, they will go on and

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answer questions about that t-shirt.

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If somebody says, no, they have not
purchased a t-shirt from Custom Designs,

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they will be done and
they can submit the form.

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Okay, So, for those who did
purchase a t-shirt, let's ask them.

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How satisfied were you with

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the t-shirt you received as

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compared to your expectations.

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Again, Multiple choice, Likert Scale.

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Very satisfied, Satisfied,

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Neither satisfied nor

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dissatisfied, Dissatisfied.

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Oops, misspelled that.

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And the final option being,
Very dissatisfied.

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Okay, now we need to make sure
that this question is Required,

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and I'll just add one follow-up question.

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Please explain your answer above.

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And that will be an open-ended
question that I will keep as optional.

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Okay, that's it, think we're done here.

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Thanks for joining me in
designing the user survey for

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our new custom t-shirt business.