1 00:00:00,234 --> 00:00:06,610 Context is the circumstances that form the setting for an event, statement, or 2 00:00:06,610 --> 00:00:12,064 idea, and in terms of which it can be fully understood and assessed. 3 00:00:12,064 --> 00:00:15,927 And let me tell you, context matters so much so 4 00:00:15,927 --> 00:00:20,388 that an entire field of study called, Media Theory, 5 00:00:20,388 --> 00:00:25,754 was created to better understand context when communicating. 6 00:00:25,754 --> 00:00:30,138 There was a man by the name of Marshall McLuhan who, in the 1960s, 7 00:00:30,138 --> 00:00:33,721 made famous the expression, the medium is the message. 8 00:00:33,721 --> 00:00:37,623 Which in lay persons terms roughly equates to, 9 00:00:37,623 --> 00:00:42,217 what you say can often be overshadowed by how you say it. 10 00:00:42,217 --> 00:00:47,305 Thanks to Mr. McLuhan and his famous expression we now know that each medium or 11 00:00:47,305 --> 00:00:51,718 channel of communication has it's own strengths and weaknesses. 12 00:00:51,718 --> 00:00:58,824 Same applies for when you want to deliver your body of work to an audience. 13 00:00:58,824 --> 00:01:03,459 Your message has to travel through a medium to your user. 14 00:01:03,459 --> 00:01:06,370 And that medium needs to be the most appropriate 15 00:01:06,370 --> 00:01:10,823 medium if you're going to be effective in communicating your message. 16 00:01:10,823 --> 00:01:16,307 For example, YouTube and Vimeo are greats if you have tons of video content. 17 00:01:16,307 --> 00:01:20,997 Behance or Dribbble work well if you're showing off visual design. 18 00:01:20,997 --> 00:01:26,299 A GitHub repo, it's great if you have dev work that you'd like to show off. 19 00:01:26,299 --> 00:01:29,702 LinkedIn is a perfect place to show your resume. 20 00:01:29,702 --> 00:01:34,322 And, finally, Medium and other blog formats are great if you have 21 00:01:34,322 --> 00:01:38,212 short to long form writing that you'd like to show off. 22 00:01:38,212 --> 00:01:42,957 But, perhaps, you wanna point out a little of everything I mentioned or, 23 00:01:42,957 --> 00:01:47,119 maybe, you don't care for some of these particular platforms. 24 00:01:47,119 --> 00:01:50,500 A self-hosted website is a nice place to get started, but 25 00:01:50,500 --> 00:01:53,329 understand that all of the previously mentioned 26 00:01:53,329 --> 00:01:56,993 platforms have built-in communities that you can leverage. 27 00:01:56,993 --> 00:02:01,846 There's certainly nothing wrong with hosting content on your own website while 28 00:02:01,846 --> 00:02:05,126 also posting your work to these respected platforms, 29 00:02:05,126 --> 00:02:08,780 especially if you link all of that work back to your website. 30 00:02:08,780 --> 00:02:13,794 Just be sure to take the advantage of the ability to tag your content if 31 00:02:13,794 --> 00:02:19,079 the feature exist because that helps with search engine optimization. 32 00:02:19,079 --> 00:02:23,731 Now that you've learned about choosing the appropriate places to show your work, 33 00:02:23,731 --> 00:02:28,117 let's move in to the next stage where we get into choosing the appropriate work 34 00:02:28,117 --> 00:02:28,660 to show.