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So how did you do?

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Was that easier or
harder than you thought it would be?

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Let me show you what I came up with.

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I decided it would be best to still show
the rest of the text in the article,

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but blurred out.

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That way, the reader can get some idea of
how long the rest of the article might be,

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which communicates some value.

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Then, on top of the article,
I'm presenting a pop-up.

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This design pattern is typically called
a pay wall because it presents the user

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with some content and
then it asks them to pay for it.

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Inside of the pop-up, I'm emphasizing
the place in a large title.

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Then I make my case that journalism is
hard and that we don't want to clutter

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the site with ads, and by paying us,
you'll get access to exclusive content.

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This uses a few persuasive patterns, but
in particular, it emphasizes scarcity,

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and this is the only way
to get this content.

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I did my best to keep
the language conversational

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to help build the relationship with
the customer that's on their level.

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And then finally, there's a call to action
button that says, Alright, sign me up!

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There's probably a lot of ways that you
could improve on this design pattern, but

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that's the solution that I came up with.

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There's no single right answer, but

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the important thing is that
you understand the problem