1 00:00:00,000 --> 00:00:09,265 [MUSIC] 2 00:00:09,265 --> 00:00:10,549 Hi, I'm Nick. 3 00:00:10,549 --> 00:00:12,479 As a user experience designer, 4 00:00:12,479 --> 00:00:17,440 your users are the most important consideration when designing your app. 5 00:00:17,440 --> 00:00:21,690 The more you know about your users, the better the user experience will be. 6 00:00:21,690 --> 00:00:24,850 Empathy maps are used as a way for designers and 7 00:00:24,850 --> 00:00:29,850 other stakeholders to dive into what the users say, how they think, 8 00:00:29,850 --> 00:00:35,660 what they do, and how they feel in relation to your app or business. 9 00:00:35,660 --> 00:00:38,730 Let's take a look at coolors.co. 10 00:00:38,730 --> 00:00:42,911 You can find a link to this and the notes associated with this video. 11 00:00:42,911 --> 00:00:50,059 coolors.co is a color inspiration website where users can generate color schemes. 12 00:00:50,059 --> 00:00:54,696 Let's assume that this site's users fall into these demographics. 13 00:00:54,696 --> 00:00:57,473 Users come from all over the world. 14 00:00:57,473 --> 00:01:01,682 They are mostly in the 25 to 35 age range. 15 00:01:01,682 --> 00:01:07,034 And most users are in the web development profession. 16 00:01:07,034 --> 00:01:10,341 Now that you have the specifics of a typical user, 17 00:01:10,341 --> 00:01:13,400 it's time to create an empathy map. 18 00:01:13,400 --> 00:01:17,504 To start, select a name and picture for this user. 19 00:01:17,504 --> 00:01:20,215 This makes the user feel more real and 20 00:01:20,215 --> 00:01:23,808 creates a clearer picture of who this person is. 21 00:01:23,808 --> 00:01:27,210 I recommend just finding a photo online. 22 00:01:27,210 --> 00:01:31,650 The empathy map you're going to create will help you develop a complete 23 00:01:31,650 --> 00:01:36,820 persona later on, so take the time to create a detailed map. 24 00:01:36,820 --> 00:01:41,320 Then you need to add details to each section of the empathy map 25 00:01:41,320 --> 00:01:45,240 in relation to coolors.co's website. 26 00:01:45,240 --> 00:01:48,470 What would this person say about the site? 27 00:01:48,470 --> 00:01:51,522 What would they be thinking as they navigate the site? 28 00:01:51,522 --> 00:01:54,246 What would this person do on the site? 29 00:01:54,246 --> 00:01:59,556 And how would they feel when visiting or using the site? 30 00:01:59,556 --> 00:02:01,721 Fill in the chart with your details, and 31 00:02:01,721 --> 00:02:04,720 I'll meet you in the next video to show you my solution.