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[MUSIC]

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Hi, I'm Nick.

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As a user experience designer,

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your users are the most important
consideration when designing your app.

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The more you know about your users,
the better the user experience will be.

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Empathy maps are used as a way for
designers and

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other stakeholders to dive into
what the users say, how they think,

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what they do, and how they feel in
relation to your app or business.

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Let's take a look at coolors.co.

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You can find a link to this and
the notes associated with this video.

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coolors.co is a color inspiration website
where users can generate color schemes.

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Let's assume that this site's users
fall into these demographics.

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Users come from all over the world.

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They are mostly in the 25 to 35 age range.

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And most users are in the web
development profession.

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Now that you have the specifics
of a typical user,

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it's time to create an empathy map.

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To start, select a name and
picture for this user.

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This makes the user feel more real and

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creates a clearer picture
of who this person is.

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I recommend just finding a photo online.

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The empathy map you're going to create
will help you develop a complete

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persona later on, so
take the time to create a detailed map.

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Then you need to add details to
each section of the empathy map

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in relation to coolors.co's website.

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What would this person say about the site?

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What would they be thinking
as they navigate the site?

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What would this person do on the site?

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And how would they feel when visiting or
using the site?

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Fill in the chart with your details, and

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I'll meet you in the next
video to show you my solution.