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[MUSIC]

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Feedback is a crucial component
of any UX design role.

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Ultimately, the designs we create
should go out in the world for

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other people to see and use.

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Success is measured by our design's
ability to communicate ideas and

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to create useful, enjoyable products.

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To that end,
design is inherently a team sport.

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In order to create products for
other people,

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we need to get out of our own heads,
and hear how others interpret our work.

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Now, that sounds wonderful, but
feedback can be painful to hear.

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Negative feedback elicits
strong emotional reactions.

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It's tough to face critical responses
to a design that you're proud of.

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But for all the difficulties of hearing
feedback, imagine the alternative.

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If I were to lock myself alone in a room,
building a vision around me,

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I'd risk designing a product only for
myself.

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And that wouldn't be helpful for

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all the people who should be
benefiting from my product.

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As a tech degree student,
you'll receive feedback on projects.

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This will help you discover if you've
mastered the concepts taught in

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the curriculum.

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Your reviewer may catch areas of
your project that need improvement,

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allowing you to revisit those weaknesses
and become a better designer.

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Here's an example of
a tech degree peer review.

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This UX design student submitted
a project for the iterating on visual

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design project, and
received an exceeds expectations grade.

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They also received feedback
on the individual sections,

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which correspond to the rubric.

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Included in the feedback,
is a link to tweakr.

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An app that enables annotative
comments on a design.

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Here, we see the reviewer left notes
on specific areas of the mock ups.

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It's worth noting that when you submit a
project, you'll be able to add a comment.

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This student stated an intention to get an
exceeds expectations grade, and asked for

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feedback on a certain design decision.

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This allows the reviewer to
include specific feedback

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in the area prioritized by the student.

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Later, I'll talk more about
the importance of asking for

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the feedback you'd like to receive.

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In your professional
life as a UX designer,

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feedback will come in various forms.

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Design teams meet for

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weekly critiques where everyone
gets feedback on their projects.

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This creates a culture that
creative people thrive in.

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For example, when one designer is hitting
a mental block, another designer's

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feedback, sparks inspiration, and
breathes new life into the project.

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You'll also get feedback from users.

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During the design process,

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user testing puts your design
in front of potential customers.

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And test assumptions that play a crucial
role in informing the product direction.

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Meanwhile, designs are presented
to internal collaborators,

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such as developers,
product managers, copywriters,

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and other professionals who have their
own unique perspective and insights.

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Larger design projects are pitched even
higher up the organizational ladder,

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to CEOs and directors.

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But not every piece of feedback will be so
formal.

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Designers receive ad hoc feedback
in the form of hallway chats,

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online messages, emails,
social media comments, and so on.

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Designers receive ad hoc feedback in the
form of hallway chats, online messages,

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emails, social media comments, and so on.

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Designers receive ad hoc feedback in the
form of hallway chats, online messages,

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emails, social media comments, and so on.

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Designers receive ad hoc feedback
in the form of hallway chats,

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online messages, emails,
social media comments, and so on.

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Built trust with coworkers and clients.