1 00:00:00,000 --> 00:00:04,571 [MUSIC] 2 00:00:04,571 --> 00:00:09,390 Feedback is a crucial component of any UX design role. 3 00:00:09,390 --> 00:00:12,960 Ultimately, the designs we create should go out in the world for 4 00:00:12,960 --> 00:00:15,900 other people to see and use. 5 00:00:15,900 --> 00:00:19,970 Success is measured by our design's ability to communicate ideas and 6 00:00:19,970 --> 00:00:22,920 to create useful, enjoyable products. 7 00:00:22,920 --> 00:00:27,100 To that end, design is inherently a team sport. 8 00:00:27,100 --> 00:00:29,820 In order to create products for other people, 9 00:00:29,820 --> 00:00:33,540 we need to get out of our own heads, and hear how others interpret our work. 10 00:00:34,960 --> 00:00:39,110 Now, that sounds wonderful, but feedback can be painful to hear. 11 00:00:40,270 --> 00:00:44,050 Negative feedback elicits strong emotional reactions. 12 00:00:44,050 --> 00:00:47,900 It's tough to face critical responses to a design that you're proud of. 13 00:00:49,220 --> 00:00:53,270 But for all the difficulties of hearing feedback, imagine the alternative. 14 00:00:53,270 --> 00:00:57,866 If I were to lock myself alone in a room, building a vision around me, 15 00:00:57,866 --> 00:01:01,440 I'd risk designing a product only for myself. 16 00:01:01,440 --> 00:01:02,973 And that wouldn't be helpful for 17 00:01:02,973 --> 00:01:05,610 all the people who should be benefiting from my product. 18 00:01:06,940 --> 00:01:11,150 As a tech degree student, you'll receive feedback on projects. 19 00:01:11,150 --> 00:01:14,670 This will help you discover if you've mastered the concepts taught in 20 00:01:14,670 --> 00:01:16,320 the curriculum. 21 00:01:16,320 --> 00:01:20,070 Your reviewer may catch areas of your project that need improvement, 22 00:01:20,070 --> 00:01:24,460 allowing you to revisit those weaknesses and become a better designer. 23 00:01:24,460 --> 00:01:27,310 Here's an example of a tech degree peer review. 24 00:01:27,310 --> 00:01:31,140 This UX design student submitted a project for the iterating on visual 25 00:01:31,140 --> 00:01:35,520 design project, and received an exceeds expectations grade. 26 00:01:35,520 --> 00:01:38,860 They also received feedback on the individual sections, 27 00:01:38,860 --> 00:01:40,440 which correspond to the rubric. 28 00:01:41,900 --> 00:01:45,130 Included in the feedback, is a link to tweakr. 29 00:01:45,130 --> 00:01:49,220 An app that enables annotative comments on a design. 30 00:01:49,220 --> 00:01:54,640 Here, we see the reviewer left notes on specific areas of the mock ups. 31 00:01:54,640 --> 00:01:59,380 It's worth noting that when you submit a project, you'll be able to add a comment. 32 00:01:59,380 --> 00:02:04,260 This student stated an intention to get an exceeds expectations grade, and asked for 33 00:02:04,260 --> 00:02:06,670 feedback on a certain design decision. 34 00:02:06,670 --> 00:02:09,700 This allows the reviewer to include specific feedback 35 00:02:09,700 --> 00:02:12,150 in the area prioritized by the student. 36 00:02:12,150 --> 00:02:15,770 Later, I'll talk more about the importance of asking for 37 00:02:15,770 --> 00:02:18,540 the feedback you'd like to receive. 38 00:02:18,540 --> 00:02:21,440 In your professional life as a UX designer, 39 00:02:21,440 --> 00:02:23,990 feedback will come in various forms. 40 00:02:23,990 --> 00:02:25,160 Design teams meet for 41 00:02:25,160 --> 00:02:29,040 weekly critiques where everyone gets feedback on their projects. 42 00:02:29,040 --> 00:02:32,470 This creates a culture that creative people thrive in. 43 00:02:32,470 --> 00:02:37,260 For example, when one designer is hitting a mental block, another designer's 44 00:02:37,260 --> 00:02:42,000 feedback, sparks inspiration, and breathes new life into the project. 45 00:02:42,000 --> 00:02:44,250 You'll also get feedback from users. 46 00:02:44,250 --> 00:02:46,010 During the design process, 47 00:02:46,010 --> 00:02:49,590 user testing puts your design in front of potential customers. 48 00:02:49,590 --> 00:02:54,100 And test assumptions that play a crucial role in informing the product direction. 49 00:02:55,270 --> 00:02:58,910 Meanwhile, designs are presented to internal collaborators, 50 00:02:58,910 --> 00:03:02,820 such as developers, product managers, copywriters, 51 00:03:02,820 --> 00:03:07,090 and other professionals who have their own unique perspective and insights. 52 00:03:08,400 --> 00:03:12,710 Larger design projects are pitched even higher up the organizational ladder, 53 00:03:12,710 --> 00:03:14,430 to CEOs and directors. 54 00:03:15,470 --> 00:03:19,530 But not every piece of feedback will be so formal. 55 00:03:19,530 --> 00:03:23,690 Designers receive ad hoc feedback in the form of hallway chats, 56 00:03:23,690 --> 00:03:28,880 online messages, emails, social media comments, and so on. 57 00:03:28,880 --> 00:03:30,933 Designers receive ad hoc feedback in the form of hallway chats, online messages, 58 00:03:30,933 --> 00:03:32,700 emails, social media comments, and so on. 59 00:03:32,700 --> 00:03:35,933 Designers receive ad hoc feedback in the form of hallway chats, online messages, 60 00:03:35,933 --> 00:03:38,620 emails, social media comments, and so on. 61 00:03:38,620 --> 00:03:43,372 Designers receive ad hoc feedback in the form of hallway chats, 62 00:03:43,372 --> 00:03:48,130 online messages, emails, social media comments, and so on. 63 00:03:49,190 --> 00:03:51,180 Built trust with coworkers and clients.