1
00:00:00,000 --> 00:00:09,213
[MUSIC]

2
00:00:09,213 --> 00:00:13,709
Hi, my name is Meghan and
I am a teacher here at Treehouse.

3
00:00:13,709 --> 00:00:15,925
As a user experience designer,

4
00:00:15,925 --> 00:00:20,365
our users are the most important
aspect when creating a design.

5
00:00:20,365 --> 00:00:24,543
We think through questions like
what pain points do our users have?

6
00:00:24,543 --> 00:00:26,627
How can we solve them?

7
00:00:26,627 --> 00:00:31,381
But it can be difficult to picture
who our users or target audience are.

8
00:00:31,381 --> 00:00:33,344
It's a large group of people.

9
00:00:33,344 --> 00:00:36,570
How do you make decisions for everyone?

10
00:00:36,570 --> 00:00:40,468
To make designing for
our users easier, we create personas.

11
00:00:40,468 --> 00:00:45,375
A persona is a representation of
the target audience narrowed down

12
00:00:45,375 --> 00:00:47,047
into a single person.

13
00:00:47,047 --> 00:00:51,834
Personas are then used to make design
decisions to make sure the end

14
00:00:51,834 --> 00:00:55,951
product meets their needs and
solves their pain points.

15
00:00:55,951 --> 00:01:00,662
Depending on the scope of your project and
the diversity of your users,

16
00:01:00,662 --> 00:01:05,545
you may only need one persona to represent
them all, or you may need a few.

17
00:01:05,545 --> 00:01:10,837
For example, a website like Sunflower
Elementary MOMS will probably have

18
00:01:10,837 --> 00:01:16,047
a narrow target audience, and
therefore may only have a single persona.

19
00:01:16,047 --> 00:01:21,325
But a large website like Amazon
caters to a wide range of people.

20
00:01:21,325 --> 00:01:26,267
They probably have to keep a few
personas in mind when designing.

21
00:01:26,267 --> 00:01:29,621
Now that we've gone over personas a bit,
let's build one.

22
00:01:29,621 --> 00:01:33,470
Join me in the next video to learn about
the process of creating a persona.