1 00:00:00,608 --> 00:00:01,210 How did it go? 2 00:00:01,210 --> 00:00:03,193 Were you able to create a persona? 3 00:00:03,193 --> 00:00:10,296 If not, no worries, I'll walk you through the persona I created using the same data. 4 00:00:10,296 --> 00:00:13,585 I named my persona, Sandra Mathews. 5 00:00:13,585 --> 00:00:16,789 She is a 43-year old 8th Grade teacher and 6 00:00:16,789 --> 00:00:22,786 has been working in the same classroom for 14 years, she has a husband and 3 kids. 7 00:00:22,786 --> 00:00:25,975 Every year she buys supplies for her classroom, 8 00:00:25,975 --> 00:00:31,281 including everything from decorations and posters to glue sticks and pencils. 9 00:00:31,281 --> 00:00:35,828 Her husband and kids help decorate her classroom every year and 10 00:00:35,828 --> 00:00:38,328 it's become a bit of a tradition. 11 00:00:38,328 --> 00:00:42,458 She's been one of the students favorite teachers for five years running and 12 00:00:42,458 --> 00:00:47,053 really prides herself on creating the best possible environment for her students. 13 00:00:49,223 --> 00:00:52,104 Sandra has three main problems she is facing. 14 00:00:52,104 --> 00:00:58,053 One, she has to purchase supplies for her classroom herself and it can be expensive. 15 00:00:58,053 --> 00:01:02,160 Some years her students go through supplies faster than others and 16 00:01:02,160 --> 00:01:03,417 she has to buy more. 17 00:01:03,417 --> 00:01:06,942 Two, sometimes the cheaper supplies she 18 00:01:06,942 --> 00:01:11,787 buys to save money end up breaking or running out faster. 19 00:01:11,787 --> 00:01:16,454 And then she has to buy more so they don't really save her money in the long run. 20 00:01:16,454 --> 00:01:21,748 Three, searching for the supplies she needs at the best price, 21 00:01:21,748 --> 00:01:26,455 reading reviews and ordering can take up a lot of time that 22 00:01:26,455 --> 00:01:30,495 she would rather spend planning great lessons. 23 00:01:30,495 --> 00:01:33,810 Sandra also has some goals that should be addressed. 24 00:01:33,810 --> 00:01:38,192 One, saving time and money is always a goal of Sandra's. 25 00:01:38,192 --> 00:01:41,121 This gives her more time to plan great lessons and 26 00:01:41,121 --> 00:01:43,269 more time to spend with her family. 27 00:01:43,269 --> 00:01:48,229 Two, she wants to find great supplies at a cheaper price 28 00:01:48,229 --> 00:01:51,721 that she can order quickly and easily. 29 00:01:51,721 --> 00:01:57,980 Three, she wants to stay up to date on new products that may enhance her teaching or 30 00:01:57,980 --> 00:02:03,170 lessons, so she doesn't have to spend time researching herself. 31 00:02:03,170 --> 00:02:05,715 This is just one way to create a persona but 32 00:02:05,715 --> 00:02:08,781 I think it gives a great place to start designing. 33 00:02:08,781 --> 00:02:11,532 There are many ways to create a persona and 34 00:02:11,532 --> 00:02:14,292 you'll find all sorts of styles online. 35 00:02:14,292 --> 00:02:19,347 But the main goal is to better understand who you are designing for. 36 00:02:19,347 --> 00:02:24,369 With a persona in mind, making design decisions becomes a lot easier. 37 00:02:24,369 --> 00:02:27,024 The next time you start to design project, 38 00:02:27,024 --> 00:02:32,198 create a persona to represent your target audience and reference it as you design. 39 00:02:32,198 --> 00:02:33,740 Happy designing.