1 00:00:00,457 --> 00:00:01,414 In many cases, 2 00:00:01,414 --> 00:00:06,286 follow up questions are the ones that reveal the stories you're looking for. 3 00:00:06,286 --> 00:00:10,556 Have these questions in your question arsenal, ready to be used when needed. 4 00:00:10,556 --> 00:00:16,979 Point to reactions, contradictions, paradoxes, unexpected reactions or 5 00:00:16,979 --> 00:00:21,567 laughter, that might help reveal an important story. 6 00:00:21,567 --> 00:00:24,448 Why do you laugh when you mentioned Facebook? 7 00:00:24,448 --> 00:00:29,049 Clarification, when you say that you mean your laptop, right? 8 00:00:29,049 --> 00:00:35,542 Reflecting back, so what I hear you're saying is, is that right? 9 00:00:35,542 --> 00:00:39,982 Reflecting back might uncover a more accurate story and 10 00:00:39,982 --> 00:00:42,826 help eliminate rationalization. 11 00:00:42,826 --> 00:00:47,399 Native language, why do you call your phone, my extended arm? 12 00:00:47,399 --> 00:00:52,379 Your interviewees jargon can teach you a lot about the meaning they attach 13 00:00:52,379 --> 00:00:53,912 to different things. 14 00:00:53,912 --> 00:00:57,192 Why, when you hear an answer about something, 15 00:00:57,192 --> 00:01:00,146 make sure you understand it by asking why. 16 00:01:00,146 --> 00:01:04,236 As the interview lead to explain their behavior and choices. 17 00:01:04,236 --> 00:01:11,252 If why sounds a bit aggressive replace it with the softer tell me more about that.