1 00:00:00,980 --> 00:00:04,236 Good typography starts with choosing a good typeface. 2 00:00:04,236 --> 00:00:07,732 No matter how nice graphical elements look on a page, 3 00:00:07,732 --> 00:00:10,770 a choice of a bad typeface can quickly ruin it. 4 00:00:12,120 --> 00:00:16,570 When entering into the process of choosing a typeface, first ask yourself, 5 00:00:16,570 --> 00:00:17,877 where will it appear? 6 00:00:17,877 --> 00:00:22,015 Well on the web, but we're on the web? 7 00:00:22,015 --> 00:00:26,375 What's the context, or will be in a navigation, or 8 00:00:26,375 --> 00:00:31,243 in the paragraphs, or in the headlines, or all of those? 9 00:00:31,243 --> 00:00:34,999 Answers to these questions will determine if you're looking for 10 00:00:34,999 --> 00:00:39,506 a text typeface that is engineered for small sizes to a variety of settings, or 11 00:00:39,506 --> 00:00:45,130 a display typeface which tends to be more flashy, and works well at larger sizes. 12 00:00:45,130 --> 00:00:47,600 These two descriptors deal with the size and function for 13 00:00:47,600 --> 00:00:48,946 which a typeface is intended. 14 00:00:48,946 --> 00:00:53,650 And the next two videos will look at how to choose a text typeface and 15 00:00:53,650 --> 00:00:55,165 a display typeface.