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Good typography starts with
choosing a good typeface.

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No matter how nice graphical
elements look on a page,

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a choice of a bad typeface
can quickly ruin it.

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When entering into the process of
choosing a typeface, first ask yourself,

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where will it appear?

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Well on the web, but we're on the web?

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What's the context, or
will be in a navigation, or

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in the paragraphs, or
in the headlines, or all of those?

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Answers to these questions will
determine if you're looking for

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a text typeface that is engineered for
small sizes to a variety of settings, or

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a display typeface which tends to be more
flashy, and works well at larger sizes.

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These two descriptors deal
with the size and function for

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which a typeface is intended.

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And the next two videos will look at
how to choose a text typeface and

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a display typeface.