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Welcome to the next unit and
the user experience design tech degree.

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And congrats on completing
your first case study.

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And this unit, you'll start the second
case study called Grocery Prime.

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You'll determine how an app can improve
the grocery shopping experience.

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You'll do this by interviewing shoppers.

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Creating a prototype and then testing it
to see if you've solved their pain points.

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In this unit, you'll learn how to
interview people from a target audience.

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In order to create a better product,
we need to know what problems users face.

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We call these problems pain points, and

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our goal as UX designers is to solve them
and create a better experience for users.

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You'll learn how to analyze
the information you've gathered from

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the interviews and create valuable
insights you can show with your client.

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If you haven't already,
read through the project description.

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And start thinking about where you'll
find participants to interview.

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If you get stuck along the way,
reach out the Slack community.

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Happy interviewing.