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Let's take a step back to understand
the scope of the onboarding experience,

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which actually goes beyond the app or
website.

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Multi-channel onboarding is comprehensive
and includes notifications outside

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the app in the form of push notifications,
desktop notifications and emails.

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Email campaigns can be used
to reconnect with users,

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encouraging them to finish onboarding or
educating them about the products.

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Let's take a look at Mailchimp,
a marketing automation company.

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They ought to know a thing or
two about marketing emails, am I right?

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In this article written by Steph Knapp,

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she shares Mailchimp's on
boarding email series.

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A user receives an email
as soon as they sign up,

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as well as every four days thereafter.

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The first email is just for
confirming the user's email address.

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Also on the first day, the next
email introduces the building block,

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which is the main component of campaigns.

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Four days later, another email
lands in the user's inbox and

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explains another feature,
building an email list.

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The other emails in this series follow
the same pattern of explaining a feature

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every four days in the first
month after sign up.

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If you want to check it out yourself,
check out the link in the teacher's notes.

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Mailchimp also does a great job of
providing resources on its website.

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Learning content such as blog posts,
webinars and knowledge bases

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provide users with even more
opportunities to learn about the product.

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Here's a step by step guide to
help users connect to a domain.

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This walks users through the process
of setting up their Mailchimp hosted

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landing page to appear
on a custom domain name.

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In addition, support teams connect
with users through help desks,

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emails, phone calls, and live chat.

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All of this is included in
the onboarding experience.

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And it's important to keep that
perspective as you design what happens

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within the UI itself.

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It all fits into an ecosystem.

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As you can see, the onboarding
process exists beyond those first few

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experiences a user has with the product.

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Previously, I mentioned redesigns and

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new features as onboarding
opportunities for existing users.

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But it goes beyond that as well.

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Onboarding continues
throughout the user lifecycle.

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As users get acquainted with the product,
they develop a general competency.

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You'll want to enrich their experiences so
they can discover advanced capabilities.

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Perhaps there's a shortcut that
will help them do a repeated task.

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Or perhaps they can improve
their workflow somehow.

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These efficiency tweaks may be
overwhelming to bombard new users with.

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But proficient users will have the mental
capacity to learn something new,

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given their baseline competency.

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Let's look at an example.

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In Adobe XD sometimes a tip
appears in response to an action.

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When duplicating a card,

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a pop-up appeared in the corner of
the app to inform me about repeat grid.

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As it turned out, repeat grid was a more
efficient way to duplicate the content.

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This is a clever way to coach
users on more efficient workflows.

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Okay, great, so that's one approach,
and there are many more.

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If you'd like to learn more,
check out the teacher's notes.