WEBVTT

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Next up we have Jamie Rene Williams.

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She's based in Silver Lake, Los Angeles,
where she designs, teaches, and

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cultivates experiences,
products, and stories.

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For humans, UX, social justice,
inclusion, healing,

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and environmental resiliency,
give it up for Jamie.

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>> Hey, everybody, hopefully
everybody can see my screen okay.

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Yeah, so I am Jamie Renee Williams,
I am going to be talking

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a little bit about the day in
the life of a UX designer.

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Let me make sure I have the right screen
up for you guys, give me one second,

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there we go.

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First thing I wanted to do actually
is kind of ground ourselves into

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the space here.

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And so I was thinking we could
just take a couple deep breaths.

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I know it's early for some people,
it's midday for some people,

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maybe it's nighttime,
I don't know where you guys are.

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So I'm going to take
a couple breaths here.

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Great, so I am Jamie,
I'm a senior UX designer.

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I'm also a urban grower,

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which means that in between doing design
work I actually go out into my garden and

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grow all kinds of food,
which is really relaxing and very healing.

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I'm gonna talk a little bit today about
sort of what my normal day looks like.

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So usually I start the day out with
something called a daily download.

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And a daily download is a great
opportunity to sort of catch

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up with your team.

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So the daily download, in my case,
might include a product manager.

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Or maybe multiple product managers
who are sort of managing and

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overseeing the product development.

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Sort of marketing elements of it
to what [INAUDIBLE] developing is,

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like preparing everything for launch.

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I also would meet with some
other UX designers that I might

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be working on a project with.

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And then I would meet with the dev team.

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So any developers who are gonna be
building anything that's been designed by

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me or any of the other UX designers or
for working with product designers.

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Which is people who are not quite as
focused on the user experience proper.

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But would still be designing some of
the screens and some of the buttons and

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things that a user would
be interacting with.

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We would all sorta gather together and
just do a quick catch up on where

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everybody is, what everybody's
gonna be working on that day.

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Anything they need to share
that they think is important,

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anything that's sort of red flags.

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From there, I would go into what I
think is the heart of user experience,

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which is user testing.

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Which means are we making something
that people actually want?

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Is it gonna work, is it gonna function,
is it gonna be easy for them to use?

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A big term that people use in user
experience design is something called

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cognitive load.

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And one of the goals of being a user
experience designer is to reduce that,

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to keep it as simple as possible for
people to use.

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So I'm gonna show you an example here
of the kind of user testing I've done

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recently.

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There's many, many, many techniques,
there's all kinds of user testing.

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And the one I most recently used
was something called card sorting.

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And essentially what you do to
better understand the way that

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a user might intuitively
organize information on a screen,

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on an app, or on a page on a website.

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Say, a great example is let's say you
wanted to go to a shopping website.

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And you had all these things
that you wanted to sell, but

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you had no idea how to order them.

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User testing, especially card sorting,
is a great way to find that out.

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So what you do is you actually list
everything that you want to appear on that

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site, and you can do one of two types.

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They have an open one, and
they have a closed one.

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And a closed one means that you already
set sorta what the categories are.

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So I might say soaps,
I might say no housewares.

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And then I have users, I sorta move
either physical cards around or

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there's online programs
that act like index cards.

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And you can have users
move those things around.

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And what you actually get is really good
feedback on the way that feels intuitive

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for users to organize the information.

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And you can take that information and
use that information to inform the designs

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that you're gonna be using or
creating in the next phase.

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So usually what I'll do is I'll do maybe
45-minute sessions with these versions.

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30 to 45 minutes, I can usually
get two tests in around there.

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I'll do an open one to see sort of what
their natural way of organizing things is.

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And then I'll do a closed one where I
wanna control a bit more of maybe how

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they've put things into categories.

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And then, of course, a couple hours
of that and you get a little tired,

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you gotta take a break.

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So I will go to lunch and
gardening cuz that is how I release all

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the stress of sitting in front of
a computer for hours and hours a day.

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And the next thing that I
would do after lunch is I

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would take some of that data
that I'd been accumulating.

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Or maybe I'd have research that
I'd done with users prior,

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maybe days before, and
I would start doing prototyping.

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Which I personally really love prototyping
because you take what you're learning from

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users and you start to build out and
you start to do the real design.

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And so one of the quickest things to do
before you do any kind of designing in

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software is something
called paper prototyping.

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Or it's just sketching,

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where you just put whatever you have
to put on paper as quickly as possible.

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Not a lot of thought, just your intuition,
just to see if your ideas are sort of

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functioning and
if they're starting to make sense.

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And if what you think you understand about
what user needs are are actually going to

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become a reality.

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And this is a really good tool to either
actually take and test again with users or

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just use and test with other designers.

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And get a sense of where they are,
what they're thinking is, and

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what your thinking is.

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And from that, I would then actually
start to make more digital versions or

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clickable prototypes.

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And what that means is I'm
gonna take those sketches,

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I'm gonna start to build out that UI,
or that user interface.

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So the user interface includes
things like the buttons,

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any kind of video players.

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Anything that the user is actually going
to physically interact with and touch,

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that is considered UI.

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And so you're starting to incorporate and

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synthesize the knowledge you got,
which is from users.

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So that may be qualitative information,
so things that users said,

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things that users did.

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It may be quantitative, it may be the data
that you pulled out of the card sorting,

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like the frequency at which people
chose to put this soap over another

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soap in order.

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And you're gonna take that information and
you're gonna sort of bring it together

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with your paper prototype and
sort of create this clickable prototype.

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And then you just keep
doing more prototyping.

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I mean, you just prototype and
prototype and try and try.

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I mean, one of the most important things
in addition to user testing is iteration.

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And iteration is really about testing
along the way to make sure that

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the designs that you're creating
are actually gonna be usable for users.

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And then this is something I think
that is, when I first was learning UX,

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people talked about this.

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But I think it's become something that
is actually the most important aspect

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to be doing actively, and
that is writing and documentation.

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And the reason that you wanna document
is that you wanna make sure that your

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decisions that you're making about why
you're choosing some UI over other UI.

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Or why you're choosing the structure and

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the order of things is really
important to have that

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information being tracked over time.

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Because there are gonna be a lot of
stakeholders that you're gonna have to

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talk to at various points, like that
early meeting I had in the morning.

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You have people who are gonna be
developing and building this design.

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And they're gonna wanna know why did
you choose this over other things?

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Especially if they're trying
to justify how difficult or

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how easy it is gonna be to build this.

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You're gonna have to justify to your
product manager sort of the timelines that

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you're gonna have to be thinking about and
things like that.

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But one of the things that
you wanna make sure you do

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is that that is being recorded throughout.

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And so to take that and sort of to
loop back to why that's valuable.

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Is that the last thing I usually do
at the end of day is you kinda have

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a roundtable with the team again about
some of the findings that you've had.

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And in this situation, you wanna make
sure that you do a couple things.

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One, you wanna reveal
anywhere you have surprises.

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And you also wanna reveal anything that
you think is sort of a potential red flag,

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where you think that some
choice that you made as its

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designer really needs to be
pushed over other things.

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And so you wanna make sure that
what you're doing is feasible.

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So it's feasible for you to create but
also for the developers to create.

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And then you wanna make sure that
the company or whoever you're working for

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has the means to actually produce that,
like you have enough designers and

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you have enough engineers.

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But you also wanna make sure that
it's viable, that it works for users.

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And that's really important for

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some of the things that you
should be thinking about.

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So I had some questions, actually, that
have been kind of put in the chat for me.

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I'm gonna just kind of address a few
of them cuz I think it's important.

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So one of the questions somebody
was asking was were some

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of the trackings that were
happening related to Trello?

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Trello, I use Trello occasionally,
but Trello, actually,

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I use Trello more for
managing the list of tasks that I do.

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I've never done card sorting,
per se, in Trello.

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I've used something called OptimalSort,
which has a whole bunch of resources for

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user experience designers.

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So if there's a tool that you are looking
for to better understand sort

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of how to get started with some of
the thinking, that's a great resource.

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If you wanna check it out, it's called
OptimalDesign or Optimal Workshop.

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And they have all kinds of UX and
user designer tools there for

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research specifically.

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There was another question
about how I got into UX design.

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I have a very nontraditional background,
I didn't start out as a designer,

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I didn't go to school originally for
design.

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I actually was,
[LAUGH] first I was an anthropologist, and

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then I ended up going to film school and
did film for a while.

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And I kinda got to this point
where I was working in video.

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And I was seeing how much
the platforms themselves,

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so the apps that we were using and,
say, Facebook and things like that,

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were influencing how our
content was being created.

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And I said,

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this is really powerful, there's something
in here that I wanna be a part of.

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And so I decided, after I felt
like I had learned everything I

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needed to learn in video,
that I wanted to try doing design.

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Because I'd always sort of been
doing design on my own and

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teaching myself all the softwares
on the side for many years.

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And so I fully committed, I learned
everything I could possibly learn.

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I scoured the Internet for
anything that I could find.

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And I just put a lot of time and

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effort into pursuing the things
that were interesting to me.

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I would say thinking
a little bit in that realm,

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questions around how to transition.

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How to transition, I think somebody
specifically has a question about

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transitioning from being
in a developer position.

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I think the key for transitioning,
I would say two things.

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I think really understanding
the discussions that

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people are having around
UX is really helpful.

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Great resource for that is Medium,

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UX designers love to talk to each
other and write articles on Medium.

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And it's been super useful and
super helpful for

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me to get an understanding about
what's valuable and important.

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Well, one of the great resources I
subscribe to is something called

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the UX Collective.

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And it's a Medium-specific group, and

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they're always curating articles from
UX designers on all kinds of topics.

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Sometimes it'll be about UI,
sometimes it'll be about accessibility,

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sometimes it'll be about how to
get into UX, how interviews went.

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And the other thing I found
to be really useful is not so

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much in the search for jobs but
to understand what the role is.

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Is to just kinda look
through the Internet and

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find people at companies you
think you might be interested in,

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who are doing the job that you
think you might be interested in.

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And reach out to them, and
just ask them basic questions.

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It doesn't have to be sorta like,
hey, can you give me a job?

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It's more along the lines of, can you tell
me a little bit about your experience?

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What you like, what you don't like,
what a day is like for you,

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kind of like what's happening here,
I think, in a way.

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And just sort of get to know,
one, the role, and

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make sure it's something you wanna do.

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But also, it's a really useful way
to build a network if you don't have

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a network of people that you currently
are in contact with in that realm.

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And that was one of
the things I had to overcome.

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I didn't really know anybody in design,
so I had to kinda reach out to people.

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Let's see, so somebody had a question,
I think this is a good question,

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what software tools do I use for
UI prototyping?

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So there's two industry standards,
I think,

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at this point, I should say three,
two are the most common.

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So I use Figma, and
you can do basic prototyping in that.

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And they're a very
community-focused company, so

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they are always improving
their prototyping tools.

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The others in industry standard, so that
would be one industry standard I think is

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very popular and becoming more popular.

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What's really great about Figma is that
you can actually do a lot of collaboration

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online because it's all
based on the Internet.

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The other thing that has been an industry
standard for years is Sketch, Sketch app.

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And they don't have the same
collaborative online things.

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So to me, it's a little harder
to work with when you're working

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with people from a distant,
managing all those files.

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But that whole tool is designed for
product design.

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And the other one that is
fairly new is Adobe XD, and

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that one I think people are kind of on
the, it's still so new, I'm not sure.

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So there are a lot of
really cool features in it.

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But I think what happens is it's always
kinda good to know a little bit of all of

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them so that whatever job that you get,

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you're gonna be sorta
prepared to use them at will.

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So someone has a question here,

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I'd like to know more about the average
team structure for a UX designer.

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Are you the only one on your team,
is there a hierarchy?

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I think it depends,
I've worked in different situations.

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So I've been in the situation where
I've been the only UX designer,

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and then I also had a UI designer.

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Which meant that I was focused
more on the user research and

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then the early prototyping.

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But I wasn't really focused on sort
of the final high-fidelity mockup,

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where you saw all the colors and you did
a style guide or anything like that.

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And I've also worked in situations
where I've been the only UX designer.

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But then I've also been in situations
where there are a lot more designers.

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So it really depends on each team and
each product and

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kinda how they're funded and
things like that.

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Okay, and here's the last question,
I have one more question.

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Do UX designers code as well, or
is that all visual with software?

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So this question is a little bit loaded.

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For the most part,
it's not expected that designers code.

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I would, however, recommend that you learn

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some basic code, so maybe HTML or CSS.

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And the reason I say this is it adds so
much value to the understanding of why

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you're making the design
choices you're making.

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And how that hand off, when you hand
off your design to a developer,

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you're gonna have a much better
understanding of the feasibility

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of what you design being
able to be created.

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So for me, personally,
it's been super helpful.

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But I don't have a real
passion around doing it,

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even though I'm able to do it,
but it does have its value.

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And I would also say that I've
been on a few job interviews where

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they've interviewed for
a full-stack product designer role.

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And so, [COUGH] excuse me, the expectation
is that you know UX design,

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you also know product design, and
then you actually know coding.

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And so sort of what they call frontend
development, not backend stuff.

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So you're not gonna learn,
you're not gonna use Python,

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you're not gonna use C++.

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You're gonna use things like CSS,
you're gonna use JavaScript,

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you're gonna use HTML.

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And so it really depends on where
your strengths are, I would say.

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The more you know, the more you're able to
sorta have better insight, is my advice.

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But really,
I would say just play into your strengths.

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And just make sure when you're asking
about roles and you're applying the roles

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or even reaching out to people to talk
about what it is the role's about.

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Those are the kinda questions you can ask.

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You can ask them is it expected
at this company that you code?

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And if not, that's something
you just don't need to know.

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So yeah,
it looks like that's all the questions.

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I'm so
happy I had the chance to talk about this.

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I wish that we could talk more,
but maybe we can if you want.

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You can follow me on Twitter or
Instagram, my handle is @getmorejamie.

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You can also check out my website,
it's get morejamie.io.

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I hope all of you have
a lovely rest of your week.

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And stay well, be well, and I will
hopefully talk to you on the outside,

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[LAUGH] take-
>> Thank you so much, Jamie,

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I really appreciate you taking your time
to drop some amazing knowledge on us and

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all of our attendees.

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Thanks again, really appreciate that.

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To all of you I haven't met yet, I'm Ryan,
the founder and CEO of Treehouse.

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I am so glad you are with us
today at Treehouse Festival.

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There are over 7,000 of you
in attendance today, and

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00:19:20.452 --> 00:19:22.959
it's so much fun to be here with you.

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00:19:22.959 --> 00:19:26.515
Please continue to ask your
questions in the chat,

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in the Slack channel, and say hello.

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00:19:29.169 --> 00:19:32.266
We would love to continue to
chitchat with each other.

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Now it's time for Sessions, so Sessions,

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we've got two of them today,
they're gonna be great.

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Just click on the Session link
on the left of your screen and

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pick whichever one you wanna attend.

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00:19:44.768 --> 00:19:51.418
And we will see you there,
thanks, take care.
