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Alright,
let's look at my solution for Sealy.

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Here's how I described
Sealy's brand personality.

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The style and tone of their website
are more formal and conservative.

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It's neat and orderly, but it doesn't seem
as trendy and conversational as Avocado.

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In terms of spontaneous versus planner,

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it didn't strike me as either,
so I put it in the middle.

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It appears to be more serious and detached
instead of fun, warm, and friendly.

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It also seems more conventional,

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as it leans into being a trusted
brands for over 130 years.

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I marked it as inclusive,
since it appears to target a wide swath of

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people looking for
a basic affordable mattress.

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Compared to Avocado,
the audience is much more mainstream.

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What do you think of my
assessment compared to your own?

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Is there anything with which you agree or
disagree?

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As I mentioned, there's some
leeway to have differing opinions,

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but our assessments should
have some alignment.

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Now let's look at what I made for
Sealy's product page.

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In the description, my goal was
to emphasize the long history of

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the company and its dedication to
improving mattress technology.

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I included a blue bar below
the hero to show off how they've

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been making mattresses since 1881,
that's a long time.

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Below that, I highlight the convenience
of how the mattress arrives in a box.

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And how it can be returned for a full
refund if the customer isn't satisfied.

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Up next, I wanted a paragraph to
tie in the name of the product,

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the Sealy Infinity.

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Surprisingly, if you
sleep 8 hours each night,

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that means you sleep
2,920 hours every year.

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2,920 hours isn't quite infinity, but

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if you're going to spend
nearly 3,000 hours somewhere,

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you might as well get comfortable.

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Then I showcased a few
quotes from happy customers.

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For a long-standing company like Sealy,

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they certainly have
a devoted customer base.

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For the video here,

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I figured it could describe how Sealy has
innovated sleep technology over the years.

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Showing the research and

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development process to customers
could earn their trust.

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Then it goes into detail
about the Infinity mattress,

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although not to the extent that Avocado
describes its materials and features.

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The Sealy brand is less descriptive and
more like,

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just trust us,
we've figured out what you need.

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But Sealy does love showing
off its technology, so

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I decided to explain the technology
inside the mattress.

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From the cover to the memory foam and
coils,

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this diagram shows what
each mattress contains.

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For the reviews, I tweaked the filtering
to include a search box and

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the most common keywords.

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Just like with the Avocado page,

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this highlights the aspects that
shoppers may find informative.

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For the final section, I thought it
would be clever to include a final

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call-to-action on the mattress as
the fitted sheet is pulled up.

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I decided to emphasize the sleep trial so

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customers can rest assured they can sleep
on it before committing to the purchase.

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All right, so
that covers how I designed UX content for

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these two very different
mattress companies.

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What do you think of your solution?

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Kudos to you if you went the extra mile
and filled out the contact page as well.

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I hope this practice session gave you
more confidence in describing a brand

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personality and
creating UX content to match.

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Take care, and I'll see you around.