1
00:00:00,000 --> 00:00:09,528
[MUSIC]

2
00:00:09,528 --> 00:00:14,370
Hi, I'm Devin, creative director for
IBM's Project Whitespace.

3
00:00:14,370 --> 00:00:17,320
In this course we're gonna
learn about design thinking

4
00:00:17,320 --> 00:00:20,180
by redesigning a checkout experience.

5
00:00:20,180 --> 00:00:22,730
First, let's define design thinking.

6
00:00:23,740 --> 00:00:27,380
Design thinking has been around for
decades and it has been used create and

7
00:00:27,380 --> 00:00:30,980
improve everyday products
like toothbrushes or

8
00:00:30,980 --> 00:00:35,580
computers, as well as non-tangible
things like services and software.

9
00:00:36,810 --> 00:00:39,480
But what is design thinking?

10
00:00:39,480 --> 00:00:44,950
Design thinking is all about gaining
insights into your user's experience

11
00:00:44,950 --> 00:00:49,795
as you design, develop, or
sell your services to your user.

12
00:00:49,795 --> 00:00:54,783
[SOUND] While many get caught up on
the design part of design thinking,

13
00:00:54,783 --> 00:01:00,029
the emphasis should really be placed
on the thinking, meaning anyone,

14
00:01:00,029 --> 00:01:04,760
no matter their discipline,
can benefit from design thinking.

15
00:01:04,760 --> 00:01:09,834
The practice itself became solidified,
largely thanks to the design

16
00:01:09,834 --> 00:01:15,427
consultancy IDEO, acting as pioneers
of the process in the early nineties.

17
00:01:15,427 --> 00:01:19,693
And less than a decade later, Ideo's
Bill Moggridge began emphasizing design

18
00:01:19,693 --> 00:01:23,270
thinking in business practices
rather than just product design.

19
00:01:24,360 --> 00:01:29,330
Throughout this course, we'll be working
through an example project where our

20
00:01:29,330 --> 00:01:33,310
users web checkout experience
is less than enjoyable.

21
00:01:34,480 --> 00:01:37,815
Our opportunity to improve
that experience will be found

22
00:01:37,815 --> 00:01:42,708
by focusing on the areas of discomfort or
annoyance in the users path,

23
00:01:42,708 --> 00:01:48,270
or as it's known in design
thinking circles, pain points.

24
00:01:48,270 --> 00:01:51,280
We'll also be taking you through
a design thinking workshop so

25
00:01:51,280 --> 00:01:54,370
you can see these practices in action.

26
00:01:54,370 --> 00:01:59,770
One of the maxims that design thinkers
tend to say is show, don't tell.

27
00:01:59,770 --> 00:02:03,020
And we're looking to do exactly that for
you.

28
00:02:03,020 --> 00:02:05,600
I'm looking forward to being your
guide throughout the process, and

29
00:02:05,600 --> 00:02:06,780
I'll see you in the next video.