1 00:00:00,230 --> 00:00:04,300 Storyboarding is a visual form of storytelling that we use to depict our 2 00:00:04,300 --> 00:00:05,990 users' journey. 3 00:00:05,990 --> 00:00:09,980 Storyboards are usually comprised of panels, filled with art, high or 4 00:00:09,980 --> 00:00:11,190 low fidelity. 5 00:00:11,190 --> 00:00:15,670 And accompanying text, like the panels of what you see in comic strips. 6 00:00:15,670 --> 00:00:19,000 Storyboards have a history in filmmaking and product design. 7 00:00:20,250 --> 00:00:22,970 Our storyboard will have six panels. 8 00:00:22,970 --> 00:00:27,900 It should have an arch that follows stable Sarah's new journey without focusing on 9 00:00:27,900 --> 00:00:29,450 the interface. 10 00:00:29,450 --> 00:00:36,440 That journey should take us up and down, addressing the qualities of our big ideas. 11 00:00:36,440 --> 00:00:39,740 Consistency, transparency and assurance. 12 00:00:41,310 --> 00:00:44,098 We took about 20 minutes to draw our storyboard. 13 00:00:44,098 --> 00:00:48,400 Timebox your users' experience using roughly the same amount of time. 14 00:00:49,740 --> 00:00:55,270 Overall, our story will read as the Seasoned Concierge, maintaining 15 00:00:55,270 --> 00:00:59,610 consistent and obvious placement of elements throughout the experience. 16 00:01:00,620 --> 00:01:04,370 The Seasoned Concierge will also keep the process transparent 17 00:01:04,370 --> 00:01:08,830 by making sure Sarah knows where she is in the checkout process at all times. 18 00:01:09,998 --> 00:01:14,700 Finally, stable Sarah will feel assured in her purchase, 19 00:01:14,700 --> 00:01:17,020 thanks to the concierge's followup. 20 00:01:18,070 --> 00:01:22,830 Panel one shows stable Sarah sitting on a couch next to her husband. 21 00:01:22,830 --> 00:01:27,640 Exploring this year's Emmacon site as she debates attending. 22 00:01:27,640 --> 00:01:31,190 The kids maybe are running around the living room. 23 00:01:31,190 --> 00:01:36,070 Panel two reveals that Sarah has decided to attend Emmacon and 24 00:01:36,070 --> 00:01:40,710 she's getting out her credit card to prepare for the checkout process. 25 00:01:40,710 --> 00:01:45,510 Panel three gives us Sarah happily clicking through and 26 00:01:45,510 --> 00:01:50,800 successfully adding the right ticket type and amount to her cart. 27 00:01:50,800 --> 00:01:55,090 Panel four has Sarah telling her husband how relieved she is 28 00:01:55,090 --> 00:01:57,930 to know that the process is so much better than last year's, 29 00:01:57,930 --> 00:02:01,980 thanks to all the guideposts that tell her where she is in the checkout process. 30 00:02:02,990 --> 00:02:07,250 Maybe she says, reminds me of how Domino's has their pizza tracker, so 31 00:02:07,250 --> 00:02:09,740 that I can follow along. 32 00:02:09,740 --> 00:02:14,560 In panel five, stable Sarah has completed the process by hitting submit. 33 00:02:15,570 --> 00:02:21,250 Panel six, shows Sarah not only receiving a confirmation SMS and 34 00:02:21,250 --> 00:02:23,960 email containing her downloadable tickets. 35 00:02:23,960 --> 00:02:27,250 But there are also hotel, dining and 36 00:02:27,250 --> 00:02:31,070 parking recommendations to better prepare her for her time at Emmacon. 37 00:02:32,450 --> 00:02:34,950 We have our to be story. 38 00:02:34,950 --> 00:02:37,690 Come back to us for stage five to learn 39 00:02:37,690 --> 00:02:42,020 how to tell that story with empathy and to an audience.