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HOPE: Ethical design requires
an ongoing commitment.

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For that reason,
it helps to have a framework.

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I imagine ethics as
three concentric circles.

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The largest one is humanity ethics and

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encompasses the basic human needs
of safety, privacy and freedom.

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You can think of the golden rule,

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which is the principle of treating
others how they want to be treated.

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The next one is industry ethics.

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For us, those are the best practices for
designers, developers,

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product owners, and so on.

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Then, in the middle, is personal ethics.

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Perhaps you're spiritual or
follow a religion.

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Maybe you're like me and
identify as an environmentalist and

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animal rights advocate.

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You may refuse to work for
specific companies.

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Or refuse to do certain tasks that
don't align with your values.

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Let's delve into industry ethics,
as it is most relevant to this course.

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Mike Monteiro is the author
of the book Ruined by Design.

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I highly recommend checking it out,
it's all about ethical design.

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Let's look at his proposal for
a designer's code of ethics.

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A designer is first and
foremost a human being.

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A designer is responsible for
the work they put into the world.

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A designer values impact over form.

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A designer owes the people who hire them
not just their labor, but their counsel.

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A designer welcomes criticism.

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A designer strives to know their audience.

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A designer does not believe in edge cases.

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A designer is part of
a professional community.

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A designer welcomes a diverse and
competitive field.

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A designer takes time for self reflection.

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Monteiro advocates for

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asking questions to uncover the impact
one's work will have on others.

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He says we are the gatekeepers and

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we need to be in the habit of
standing up for what's right.

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In the next step, I'll share more
ethical frameworks for you to explore.