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[Treehouse™]

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[Business Bay: Island 2 Stage 1: Social Media with Dan Gorgone]

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These days, it takes more than a great website to spread the word

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about your product or service.

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A multi-platform approach that uses social media allows you to reach

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audiences across many channels where potential new customers and partners

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maybe waiting to do business.

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Social networks can help you extend the reach of your marketing well beyond your website

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and at the same time generate traffic back to it.

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The driving forces on social networks are users engaging in conversations,

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and they will take every opportunity to share, comment on, recommend,

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and even remix the content you produce.

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Jumping in the social networks is easy enough to do.

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Witness how quickly millions of people around the world have adapted Facebook,

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Twitter, and other platforms.

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But businesses using social networks should have a clear strategy and goals

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behind the effort and money they put into their profiles and message.

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It requires a process of planning, implementation, monitoring, analysis,

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and making adjustments before you repeat the cycle again.

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Many social networks have already come and gone in recent years,

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but the power of influence remains a commodity many companies hope to possess.

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You may know everything there is to know about a certain subject,

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you maybe the best quoter in a certain language, you may have the best cupcakes around,

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but unless you establish your authority online and share your expertise

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through various kinds of content and networks, nobody will know.

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Social networks are ideal for growing your network and for spreading the word

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about who you are and what you do.

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Convince others of your skills by sharing value, and they'll be happy

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to connect and spread the word as well.

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The more authority businesses have online, the stronger their influence on their followers,

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and the better chance they have at making things happen.

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Increasing their sales, growing in their community--perhaps even changing their industry.