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Now each social network offers its own benefits.

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Let's discuss what's happening on some of today's most popular platforms

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and what you might be able to accomplish on each one.

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Twitter is one of the biggest networks in the world.

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It provides a constant stream of short form content updates.

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Like other networks, it allows for users to communicate with each other

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while also tagging content for better findability.

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Twitter is especially good for sharing links back to your website

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when you have deals on your products, newly published content,

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and other important news to share.

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Facebook provides a lot of social interaction options,

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including pages you can devote to your products or company.

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Google Plus is very similar.

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Both platforms are appealing with large user bases and social features.

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One great advantage Facebook has, however, is that many website developers

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allow users on their sites to log in with their Facebook credentials.

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This provides immediate insight into who these users are

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because you can gain access to their info and demographics.

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YouTube and Vimeo are video sharing sites

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providing great options for video and podcast producers.

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However, companies that only publish video content occasionally

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should still consider getting involved there.

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Linktone is a site for professionals to share their career information and news.

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It's often used for networking and job searching as well as sharing discussions on industry topics.

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If your business relies on networking and constantly finding new clients to work with,

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this is a network you should be on.

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Foursquare allows users to check in at places all around the world

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including stores, restaurants, historical locations, and just about anywhere else.

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Users can earn badges to reflect achievements, become the mayor of a location

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by checking in the most times, and businesses can offer deals to those who check in.

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Pinterest is a content-sharing network with a stylish visual interface

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that allows users to group their pins by topic.

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The key is that each pin links back to the source website

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and many online business have recorded a huge increase in hits to their site

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after posting on this network.

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Initially, Pinterest queued heavily toward female users

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in topics like fashion, home improvement, and crafts. 

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Though as the platform gains more users, you can expect many more types of use to emerge.

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While these are the highest profile networks right now,

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they should not be the extent of your social outreach.

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There are plenty of niche platforms, blogs, and forms that cater to users

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interested in specific subjects, from a certain location, or both.

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So seek out these networks to extend your reach and you may be able

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to create even stronger ties with followers already familiar with your area of expertise.