1 00:00:00,000 --> 00:00:09,439 [MUSIC] 2 00:00:09,439 --> 00:00:09,956 Hey, what's up? 3 00:00:09,956 --> 00:00:11,054 My name is Dan, and 4 00:00:11,054 --> 00:00:14,922 I'm a UX designer as well as a content producer here at Treehouse. 5 00:00:14,922 --> 00:00:19,048 In this video, I wanna share a few AI tools for designers. 6 00:00:19,048 --> 00:00:21,148 Tools that can help us be more productive and 7 00:00:21,148 --> 00:00:23,147 efficient when working on our projects. 8 00:00:23,147 --> 00:00:27,512 We'll also touch on the difference between generative AI and traditional AI, 9 00:00:27,512 --> 00:00:30,914 as well as some of the ethical concerns around generative AI. 10 00:00:30,914 --> 00:00:33,107 So if you're ready to get started, 11 00:00:33,107 --> 00:00:36,410 let's jump right in to see what the hype is all about. 12 00:00:36,410 --> 00:00:42,097 So first things first, generative AI is currently stealing the spotlight online. 13 00:00:42,097 --> 00:00:47,042 From chatbots like ChatGPT and Google Bard to groundbreaking text to image generators 14 00:00:47,042 --> 00:00:49,142 like Midjourney and Adobe Firefly, 15 00:00:49,142 --> 00:00:53,830 we're witnessing a seismic shift in how technology and creativity intertwine. 16 00:00:53,830 --> 00:00:57,941 And it's not just hype, AI is making its way into the workflow of creatives and 17 00:00:57,941 --> 00:01:01,742 fields all over the world, from writers and designers to developers and 18 00:01:01,742 --> 00:01:02,506 filmmakers. 19 00:01:02,506 --> 00:01:06,276 Generative AI tools were even used to create the title sequence for 20 00:01:06,276 --> 00:01:08,915 Marvel's Secret Invasion, crazy, right? 21 00:01:08,915 --> 00:01:10,788 But what is generative AI and 22 00:01:10,788 --> 00:01:15,012 how does it differ from the traditional AI that we may be used to? 23 00:01:15,012 --> 00:01:19,426 Generative AI is a subset of artificial intelligence that focuses on 24 00:01:19,426 --> 00:01:24,610 the creation of content, be it images, music, text, or even design layouts. 25 00:01:24,610 --> 00:01:29,916 Unlike traditional AI, which is more about recognizing patterns, analyzing data, 26 00:01:29,916 --> 00:01:35,020 and making predictions, generative AI actively produces new original content. 27 00:01:35,020 --> 00:01:38,311 Think of it as the difference between reading a book and writing one. 28 00:01:38,311 --> 00:01:42,340 Traditional AI might be able to understand and summarize a book, 29 00:01:42,340 --> 00:01:45,575 while generative AI aims to write one from scratch. 30 00:01:45,575 --> 00:01:49,941 Generative AI is a powerful tool that can be used to create realistic and 31 00:01:49,941 --> 00:01:51,190 creative content. 32 00:01:51,190 --> 00:01:54,773 However, it also raises a number of ethical considerations. 33 00:01:54,773 --> 00:01:59,672 Authenticity, it can be difficult to distinguish between human created and 34 00:01:59,672 --> 00:02:01,340 AI-generated content. 35 00:02:01,340 --> 00:02:04,102 This can lead to problems such as plagiarism and 36 00:02:04,102 --> 00:02:05,974 the spread of misinformation. 37 00:02:05,974 --> 00:02:10,520 It is important to be transparent about the use of AI-generated content and 38 00:02:10,520 --> 00:02:11,946 to tag it accordingly. 39 00:02:11,946 --> 00:02:16,720 Originality, AI models are trained on large data sets of existing content. 40 00:02:16,720 --> 00:02:21,309 This means that they can sometimes reduce content that is unoriginal or derivative. 41 00:02:21,309 --> 00:02:25,450 It is important to be aware of this and to give credit to the original creators of 42 00:02:25,450 --> 00:02:28,550 the content that is used to train AI models when possible. 43 00:02:28,550 --> 00:02:33,430 Intention, the intention behind the use of AI-generated content is also important. 44 00:02:33,430 --> 00:02:36,914 Is it being used to enhance or replicate existing content, or 45 00:02:36,914 --> 00:02:39,130 is it being used to deceive or mislead? 46 00:02:39,130 --> 00:02:43,011 It is important to be transparent about the intention behind the use of 47 00:02:43,011 --> 00:02:46,912 AI-generated content and to avoid using it for malicious purposes. 48 00:02:46,912 --> 00:02:48,355 Fair use and copyright, 49 00:02:48,355 --> 00:02:52,970 the use of AI-generated content can also raise copyright and fair use issues. 50 00:02:52,970 --> 00:02:56,848 It is important to understand the relevant laws and regulations, and 51 00:02:56,848 --> 00:02:59,618 to avoid infringing on the copyrights of others. 52 00:02:59,618 --> 00:03:00,781 Ethical guidelines, 53 00:03:00,781 --> 00:03:04,950 there is no one-size-fits-all approach to the ethical use of generative AI. 54 00:03:04,950 --> 00:03:09,444 However, there are a number of ethical guidelines that can be followed. 55 00:03:09,444 --> 00:03:13,233 These guidelines should be developed in consultation with stakeholders and 56 00:03:13,233 --> 00:03:15,400 should be regularly reviewed and updated. 57 00:03:15,400 --> 00:03:18,619 As we continue to explore the potential of generative AI, 58 00:03:18,619 --> 00:03:21,915 it is important to be mindful of the ethical implications. 59 00:03:21,915 --> 00:03:26,128 By following ethical guidelines and being transparent about our practices, 60 00:03:26,128 --> 00:03:29,330 we can help to ensure that this technology is used for good. 61 00:03:31,684 --> 00:03:35,954 Now that we have a basic understanding, let's dive into some of the top AI tools 62 00:03:35,954 --> 00:03:39,030 for designers that leverage the power of generative AI.