1 00:00:00,000 --> 00:00:04,660 Social media can be a powerful way to reach everyday customers and prospects. 2 00:00:04,660 --> 00:00:07,680 However, you can also show you a content with members of 3 00:00:07,680 --> 00:00:10,930 traditional media to create additional buzz. 4 00:00:10,930 --> 00:00:16,460 Public relations has been around for a long time. Its value is just as strong as today. 5 00:00:16,460 --> 00:00:21,230 The first thing you might think of when you hear the term PR is writing press releases, 6 00:00:21,230 --> 00:00:25,750 but don't assume because your company is just starting out that you don't need to create any. 7 00:00:25,750 --> 00:00:29,240 Large or small, companies can benefit greatly from sharing 8 00:00:29,240 --> 00:00:32,299 official corporate information to press releases. 9 00:00:32,299 --> 00:00:35,780 Whether you have a new product announcement, business partnership, 10 00:00:35,780 --> 00:00:40,050 or other significant achievement, publishing this content through official channels 11 00:00:40,050 --> 00:00:43,320 means it can be shared by media sources across the web, 12 00:00:43,320 --> 00:00:47,440 thereby, improving your SEO and overall findability. 13 00:00:47,440 --> 00:00:51,640 Reaching out to members of the media in your industry can lead to opportunities 14 00:00:51,640 --> 00:00:56,930 to share your work with them, or to perhaps be featured or reviewed in their publications. 15 00:00:56,930 --> 00:01:01,200 There are a number of online services that provide details on editorial calendars. 16 00:01:01,200 --> 00:01:06,580 They can tell you when certain media will be writing stories about specific subjects. 17 00:01:06,580 --> 00:01:09,020 If you see one that matches what your company does, 18 00:01:09,020 --> 00:01:12,640 this can be an opportunity to connect and get some exposure. 19 00:01:12,640 --> 00:01:16,470 While you're at it, consider the value of reaching out to blogs and other 20 00:01:16,470 --> 00:01:20,770 industry sites that featured guest posts from industry professionals. 21 00:01:20,770 --> 00:01:24,540 If there's a site that features products and services similar to your own, 22 00:01:24,540 --> 00:01:30,290 offer to write a guest blog post giving your take on an issue or sharing your expertise. 23 00:01:30,290 --> 00:01:34,930 One great benefit of reaching out like this is connecting with their audience. 24 00:01:34,930 --> 00:01:38,280 They would certainly be relevant to your desired target market. 25 00:01:38,280 --> 00:01:41,660 So these opportunities can lead to many new leads. 26 00:01:41,660 --> 00:01:46,110 Managing public relations is also about maintaining your reputation. 27 00:01:46,110 --> 00:01:50,270 It's vital to monitor online content to know what people are saying about you 28 00:01:50,270 --> 00:01:53,060 especially if anything negative comes up. 29 00:01:53,060 --> 00:01:57,390 Be sure to thank supportive users, but you must also address concerns quickly 30 00:01:57,390 --> 00:02:03,120 and honestly, providing as much information as possible while maintaining an official tone. 31 00:02:03,120 --> 00:02:08,229 One way to monitor content about you and your company is to set up a system of alert. 32 00:02:08,229 --> 00:02:11,680 For example, you can set up a Google alert to email you 33 00:02:11,680 --> 00:02:14,160 whenever your company name is mentioned online. 34 00:02:14,160 --> 00:02:19,480 You can also use various apps to monitor social platforms and set up automatic searches 35 00:02:19,480 --> 00:02:23,450 to identify any content that includes references to you and your products. 36 00:02:23,450 --> 00:02:26,950 The idea is not to stamp out anything negative about you-- 37 00:02:26,950 --> 00:02:33,100 it's to respond swiftly and honestly, and showing again that you're listening to the people. 38 00:02:33,100 --> 00:02:36,880 Your public relations efforts can help you spread the word about your business 39 00:02:36,880 --> 00:02:41,630 and improve your reputation with influential members of the online community. 40 00:02:41,630 --> 00:02:45,590 So create content with these efforts in mind and be proactive 41 00:02:45,590 --> 00:02:49,210 about promoting and protecting your brand.