1 00:00:00,000 --> 00:00:03,550 While it's easy to get started on social media platforms, 2 00:00:03,550 --> 00:00:06,990 it may take months to develop a significant following. 3 00:00:06,990 --> 00:00:11,360 We can't all have millions of followers right off the back, so try not to get frustrated. 4 00:00:11,360 --> 00:00:15,600 Stay active, keep creating content, make connections, 5 00:00:15,600 --> 00:00:18,510 and reach out to influencers you've identified, 6 00:00:18,510 --> 00:00:22,730 and as time goes on, the level of engagement should increase. 7 00:00:22,730 --> 00:00:27,350 Measuring the interactions you have across each network by using their built-in 8 00:00:27,350 --> 00:00:31,560 notifications and tools is a good way to start tracking your numbers. 9 00:00:31,560 --> 00:00:35,560 Blog comments, replies and re-tweets on Twitters, likes and 10 00:00:35,560 --> 00:00:39,260 shares on Facebook, and other interactions on other platforms 11 00:00:39,260 --> 00:00:43,060 show what content is resonating with your audience. 12 00:00:43,060 --> 00:00:48,090 To learn more, compare the engagement for each update, looking at the numbers 13 00:00:48,090 --> 00:00:50,120 and trying to discover a pattern. 14 00:00:50,120 --> 00:00:56,310 For example, updates about a certain subject or product may generate the most comments. 15 00:00:56,310 --> 00:00:59,610 Photo or video updates might get the most shares, 16 00:00:59,610 --> 00:01:03,550 and tweets on certain days may somehow get replied to most often. 17 00:01:03,550 --> 00:01:07,700 Paying attention to these stats can help you adjust your publishing schedule 18 00:01:07,700 --> 00:01:09,980 and how you create your content. 19 00:01:11,160 --> 00:01:14,700 As you move forward, you may find the amount of data overwhelming 20 00:01:14,700 --> 00:01:18,400 or the free tools on each network insufficient for your needs. 21 00:01:18,400 --> 00:01:22,010 If you've already installed the tool like Google analytics on your site, 22 00:01:22,010 --> 00:01:26,990 this can provide some insight into the effectiveness of certain social media efforts. 23 00:01:26,990 --> 00:01:30,570 Tracking which networks are generating the most traffic back to your site, 24 00:01:30,570 --> 00:01:36,280 sending those users to trackable landing pages, or including codes inside those links 25 00:01:36,280 --> 00:01:39,810 can make it easier to see how effective each strategy is. 26 00:01:39,810 --> 00:01:46,790 There are additional tools--some free, some paid--that provide more detailed stats and insight 27 00:01:46,790 --> 00:01:53,310 such as edgerank for Facebook content or all in one solutions like Hubspot. 28 00:01:53,310 --> 00:01:56,990 No matter what tools you use, getting a handle on these numbers 29 00:01:56,990 --> 00:02:00,870 can help you adjust your marketing and can also help you make money 30 00:02:00,870 --> 00:02:05,240 because knowing how many users interact with your content can allow you 31 00:02:05,240 --> 00:02:11,420 to set prices for perspective advertisers on your site, blog, and other channels. 32 00:02:11,420 --> 00:02:15,380 Regardless of which social network you operated on, you'll need to monitor 33 00:02:15,380 --> 00:02:19,760 the health of each one and gauge the value your new users get out of them. 34 00:02:19,760 --> 00:02:24,980 You must stay invested in your presence on each network, continually providing 35 00:02:24,980 --> 00:02:29,670 quality content to keep your followers interested, and listening to their responses 36 00:02:29,670 --> 00:02:33,830 and concerns so they remain invested in what you're doing.