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[Treehouse™]

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[Business Bay: Island  2                                                       Stage 3: Usability Testing with Dan Gorgone]

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Now, if you know the basics of usability, it's conceivable you could look at    

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your own website and discover some of the problems you might have.

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If you have the time, you could do this for your entire site and avoid some common problems.  

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Those are the magic words though--if you have the time.  

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So many entrepreneurs and marketing managers struggle with the many responsibilities      

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of running a website or business on their own.

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Testing throughout the design and development process while ideal   

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is often delayed or ignored all together because timelines are short,   

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opacity is limited, and money is just not available.  

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However, not only is usability testing possible on a tight budget,

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the truth is it can be quite effective that way. 

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While testing may seem like a practice best suited for more technical minded people, 

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it's uniquely valuable for marketers and business owners. 

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Testing a site doesn't only mean evaluating its design, it also means determining  

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if the users on your site can accomplish the goals they have in mind when they arrive. 

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What is their intent? What would satisfy them?  

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How can you help them achieve success and reach your goals at the same time?

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Testing with these questions in mind can reveal fixes that go far beyond simple code changes. 

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It can lead to fundamental improvements in the way you do business and make money.

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There are number of different ways you could test but in these series of videos,        

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we'll focus on a method that's quick, inexpensive, and ideal for small businesses and individuals.   

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We'll cover what to test? How to prepare and conduct tests?   

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And how to generate recommendations for websites improvements  

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that are not only easy to implement but make a real difference.  

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We often think we know everything about our own sites 

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but when it comes to running a successful business,       

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you maybe surprise to learn just how insightful another perspective can be.