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[Treehouse] [? music playing ?]

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[Business Bay: Island 2, Stage 4: Search Engine Optimization] [with Dan Gorgone]

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If you want your online business to succeed

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it needs to be found by your potential customers

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and, whether they are typing in a search term on a laptop

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or asking their phone to find it for them,

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Search Engine Optimization, or SEO,

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can mean the difference between them finding you or finding a competitor. 

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SEO is the practice of making your website appear

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as valuable as possible to search engines

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so there's a better chance of people finding you when they search for specific terms.

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Now, users have certain goals in mind when they go online

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and the people you are looking for will have goals related to your products or services.

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By looking at your own website,

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competitors' sites, and conducting keyword research

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you can anticipate which search terms people might use.

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After you determine which keywords make the most sense for your business,

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the idea is to use them in all the right places on your website.

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Whether you're selling T-shirts, cupcakes, a crystal ball app, or anything else

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your keywords should appear within the title of your site,

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your navigation, and especially your content.

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Great content is the significant driving force

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behind the value search engines place on a website.

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If you can produce excellent, keyword-rich content on a regular basis

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about your business, products, and services,

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you'll be ahead of the game and the competition.

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SEO is more than just adding some code

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or building some pages and then waiting for it to work.

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It's an ongoing process that evolves along with your business.

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You'll need to regularly monitor your efforts to ensure that they work

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and, thanks to advances in technology and growing demand,

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the nature of search is also evolving.

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The world has become more mobile

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and people are doing searches based on location.

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They are also using voice commands,

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and more results can be found that relate to video content and social media.

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It's important to keep an eye on how the industry changes

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as the future of your business may depend upon how you change with it.